Acclaimed architect Sam Marguiles tells us how to design the perfect spa
When opening a new spa, one must have a business plan, a management system, a treatments menu, and a marketing plan. All these elements must be supported by a structure that will allow them to be useful. That structure is the physical existence of the spa. No matter how good your business plan and management team is, if your floor plan doesn’t optimize the “utilization rate” of the surface within an intelligent traffic pattern, you will never ieve a healthy business.
I regularly receive plans from architectural firms to analyze. In most cases, the utilization rate of the square footage is rarely above 55% and the traffic pattern is not adequate for the needs of a spa, which brings the utilization rate even lower.
In a typical spa, there are two types of spaces. This is true for any type of spa, be it medical spa, salon/spa, fitness/spa, wellness/spa, destination spa, or any other type of spa. The spaces which are usually referred to as either “Income Generator (IG),” such as the treatment rooms, retail areas and such, or those that do not directly generate income (NIG=Non Income Generator), but without which the spa could not function. I have, for example, received some floor plans for assessment, where only about 22% of the square footage was IG. Try to imagine investing one million dollars in a venture where only $220,000 will generate revenue?
The conception and design of your spa floor plan is what will have the most dramatic influence on the business viability of your spa. From a conceptual perspective, the floor plan must be based on four principles: The purpose of the spa, the vision of the owner, the projected client experience and the technical requirements.
The purpose, the vision and the client experience must be defined prior to any other elements. Before anything else, your spa architectural designer must lead you in defining the real profile of your project. Then, you will develop together the core of the floor plan that is the “sequenced pattern of the spa life”.
Let’s take an example: If your sequence pattern begins with the check-in followed by changing in the locker-room, it must translate by a direct way from the check-in to the locker-room. If the locker rooms are separated from the front desk by treatment rooms or relaxation room, then your floor plan will not support the sequence pattern.
It is not only for the comfort of the client that this is important, but it is a critical issue for the general management of the appointments, as well as for the square footage utilization rate. If the floor plan and the traffic pattern don’t match, it will increase the average time per treatment. It might be only 2 to 3 minutes each time, but multiply this by the number of treatments per year, and you’ll see a significant loss in potential revenue. Also, this increased traffic will translate in a larger NIG surface.
More treatment rooms don’t always result in more treatments and more income. Sometimes, it just translates into higher operational costs. It is the utilization rate of each treatment room that makes all the difference. In order to attain the best utilization rate for each treatment room, your spa designer must conceive the plans with a deep knowledge of how a spa operates, what are the general and specific needs of a spa, as well as of your specific project, incorporating the correct amenities for the structure and creating the best traffic flow.
The floor plan is the most important element in the creation of the client experience. If the treatment rooms are too small, the reception area too crammed, or the corridors too narrow, the client’s experience will become negative. The key word here is “perception”. If the perception of the client is uncomfortable, it won’t matter how good the treatments are. This will turn into a word-of-mouth nightmare and call for a constant and costly damage control.
Generally, a project begins with a business plan. When that plan is ready, one needs to build or to find an existing location that will meet the needs of the business plan and support its goals. It is necessary to allocate space for locker rooms, relaxation area, perhaps separate spaces for men and women, staff break room, dispensary, utility room, proper corridors, etc…Read the full version of the article on emag.spamantra.in
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Privacy policy
Welcome to www.spamantra.in (the “Site”), a website owned and controlled by C&E Pvt. Ltd (“C&E”, “we”, “us”, or “our”). We operate the Site, and C&E products and services made available through the Site (collectively the “Services”), which make link creation in copied and pasted content effortless to readers and, in certain cases, enables easier searches from copied content. We provide this privacy policy to let you know what information we collect, and how we use it, share it and protect it.
Privacy Practices for Visitors to the Spa Mantra Site
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We operate the Services, which make link creation in copied and pasted content effortless to readers and, in certain cases, which make searches from copied content easier. When you, an End User, copy content from a Publisher Site and paste it into another document, the Services that have been installed on the Publisher Site may, at the publishers discretion, automatically append a link back to the original content. When you visit a Publisher Site, we collect certain non-personally identifiable information (“Non-PII”) for use on our platform (the “C&E Platform”). We enable our Publishers to use this information via the Platform for analytics purposes, and we also use some of this information to market our products and services to you and those of third parties we believe may be of interest to you as described below.
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We use Non-PII to enable us to provide our Services to our Publisher partners. We also use Non-PII to enable advertisers to serve more relevant advertisements to their audience.
We share any information we have with third parties if we have a good faith belief that disclosure of such information is reasonably necessary to (a) satisfy applicable law, regulation, legal process or an enforceable governmental request, (b) enforce the applicable Terms of Service, including investigation of potential violations thereof, (c) detect, prevent, or otherwise address fraud, security or technical issues, or (d) protect against harm to the rights, property or safety of C&E, its End Users or the public as required or permitted by law.
In the event we go through a business transition such as a merger, acquisition by another company, or sale of all or a portion of our assets, we expect that any and all information that we have will be among the assets transferred.
In addition, we may aggregate your Non-PII with the Non-PII of others and share that aggregated information with third parties without restriction.
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We restrict access to Publisher email addresses to C&E employees, contractors and agents who need to know that information in order to operate, develop or improve our Services. These individuals are bound by confidentiality obligations and may be subject to discipline, including termination, if they fail to meet these obligations. However, we are unable to guarantee that the security measures we take will not be penetrated or compromised or that your information will remain secure under all circumstances.
We retain records of Publisher email addresses for as long as the Publsher maintains its account.
We retain detailed records of End User activity for a maximum of 90 days. Statistical summaries and data aggregations may be kept for longer periods.
Children
We do not knowingly collect or maintain PII from any individuals – especially individuals who are under 13 years of age, and no part of our Site or Services are designed to attract people under the age of 13. Protecting the privacy of children is very important to us. If we obtain knowledge that a user is under the age of 13, we will take steps to remove that user’s data from our databases.
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Privacy
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210 Srikant Chambers
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Chembur, Mumbai
400071
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Return Items
If you are not completely satisfied with your purchase, you may be eligible to return the item for a refund.
To return an item, please visit online Order Status for assistance 24 hours a day, or call xxxx-xxxx, Monday – Friday from 5:00 a.m. to 8:00 p.m., or Saturday – Sunday from 7:00 a.m. to 4:00 p.m. Pacific time.
Returns policy
Items that cannot be returned include:
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