Already a Member?
Company profiles
Winds of Change

FICCI’s (Federation of Indian
Chambers of Commerce and
Industry) Annual Wellness
Conference saw the release
of a white paper on the industry on the
24th of August at the Leela Kempinski
Hotel in Mumbai. FICCI, in association
with PWC, released the white paper
called ‘Winds of change: The Wellness
Consumer’ in the presence of industry
stalwarts like Sandeep Ahuja Managing
director (MD) VLCC Healthcare Ltd,
Ajay Pahwa, Chief Executive Officer
(CEO), Kaya, and Rakshit Hargave,
Managing director (MD), Nivea among
Speaking on the occasion Sandeep
Ahuja, Chairman FICCI National
Wellness Committee said, “While
this industry continues to grow, it still
remains a fraction (less than 4%) of the
overall consumer expenditure in India”.
“The scope in the wellness market in
India is immense–even a 1% increase
in consumer expenditure can potentially
create an additional opportunity of six
billion INR for wellness players. At the
same time with the growing demands,
the industry needs to be equipped
with trained manpower and standard
The white paper on the wellness
industry covered a number of subjects
such as revisiting wellness market
opportunities, defining consumer
wellness in India and consumer trends
in the wellness space. (The paper said
that Indian consumers display a wide
spectrum of behaviour characteristics,
right from ‘passives’ for whom demand
for wellness products is still latent to
‘believers’ for whom wellness is an
integral part of their regular schedule).
In this diverse and complex market, it
is critical for wellness players to identify
their core target customer, align their
value proposition with specific needs of
this target segment and keep abreast
with changing consumer needs,
according to the paper.
The Indian wellness industry, which
is in its nascent stage, has a huge
growth potential (30-35% per annum)
and provides enormous growth and
employment potential for stakeholders.
Industry players discussed some of the
prominent issues in wellness industry
such as making India a destination for
wellness tourism, retailing of wellness
products and services, trends in IT for
wellness industry and skill gap and
quality concern.
Ajay Pahwa, Co-Chairman, FICCI
National Wellness Committee said,
“(The) Wellness industry has the
potential to create more than a million
jobs in the next 7-8 years. Wellness
players need to collaborate with
government to invest in education
infrastructure to produce a skilled
workforce. This is crucial to meet rising
consumer expectations for quality and
providing a consistent experience”.
The day-long conference was divided
into five sessions, commencing
with an Inaugural Session, which
had opening remarks by Rashesh
Shah, Chairman, FICCI Maharashtra
State Council; Chairman & CEO,
Edelweiss Group, a welcome address
by R V Kanoria, President, FICCI,
an introductory address by Sandeep
Ahuja, a presentation of the FICCI
knowledge paper by Rachna Nath,
Executive Director and Leader, Retail
& Consumer, PwC and an Inaugural
address by chief guest Satej D Patil,
Minister of State, Home (Urban &
Rural), Rural Development, Food and
Drug Administration, Government of
Session I dealt with Consumer
Centricity and Wellness: Foods-
24 Spa Mantra | September – October |
Beverages. Speakers for the
session included Mahesh Zagade,
Commissioner, Food & Drug
Administration, P Rashmi Upadhya,
Associate Director, Strategy, PwC,
Krishna Guptaa, MD, Organic India
Pvt. Ltd., Anshu Gupta, Manager,
Corporate Affairs, Nestle India
Ltd., and Rupali Jadhav, Marketing
Development Manager, South Asia,
DSM Nutritional Products. They spoke
on how companies align their products
and services according to consumer
demand, whether regulatory guidelines
on food products are monitored and
can the information marketed by most
food companies be taken at face value
by the consumer.
Session II centered around Making
India a Destination for Wellness
Tourism. The speakers for this session
were Mala Barua, Founder, Mystic
Asia, Dr. Mehta, Executive Director,
Corewellness Ltd., Gita Ramesh, Jt.
MD, Kairali Ayurvedic Group Ltd.,
and Dr. Ramesh R. Varier, Managing
Director, AVN Arogya Healthcare Ltd.
The speakers spoke at length about
how India can be made into a wellness
destination, what the initiatives by the
government and private players are to
promote wellness in India and globally
and the impact of wellness tourism on
the Indian economy.
Session III was about Retailing of
Wellness Products and Services,
where speakers like Aseem Kaushik,
Director, L’Oréal Professionnel,
Rakshit Hargave, Natasha Shah,
Founder, The Nature’s Co, Rahul
Chadha, MD, Religare Wellness and
Zuhair Nabee, MD, Beaute Boutique
shared insights on the beauty retail
industry. They discussed how the retail
surge in India has given an impetus
to beauty and wellness retail too with
products/services such as medical and
nutritional products, fitness equipment,
consultation, beauty, slimming, skin
and hair care coming under one roof.
Also discussed was how retailers are
customizing consumer experiences,
whether price optimization and
franchising was being used by retailers
to expand the wellness market and how
private players are entering the market
to retail their products.
Session IV had speakers elucidating
Wellness Industry Trends –
Education, Skill Gap and Quality
Concern. Speakers included Shikhar
Agrawal, Private Secretary to Adviser
to the PM, National Council on Skill
Development, Dr. Harish Nadkarni,
CEO & MD, Quality Care, Ajay Pahwa,
Jawed Habib, Founder, Jawed Habib
Hair & Beauty Ltd., G. Ramachandran,
Promoter & Director, Gold’s Gym
and Sachidanand Kamat, Director –
Employee & Customer Engagement,
Enrich Hair & Skin Solutions Pvt.
Ltd. These industry leaders spoke
about the skill gap, the talent crunch,
quality concern and accreditation
and guidelines for new entrants. A
presentation on Trends in IT for the
Wellness Industry and How to Create
a Competitive Advantage was made
by Sudheer Koneru, Managing Director
of ManageMySpa.
Some of the key consumer trends in
the industry include the following:
• While health and wellness has
transitioned from being a platform
targeting a select few to a mainstream
concept today, price considerations
still continue to determine the choice
of products and services for most
• While Tier 2 and Tier 3 cities offer
headroom for growth, these markets
require significant investment and a
long-term focus.
• Many wellness segments are
extending beyond traditional gender
boundaries. Society’s fascination with
celebrities is increasing the involvement
of celebrities in the wellness industry.
• Traditional products and services
continue to appeal to the Indian
consumer, but these now need to meet
modern sensibilities.
• Brands are becoming increasingly
relevant for Indian consumers. Players
will have to invest in communicating
their proposition to stay active in the
minds of users.
• Consumers are increasingly placing
a high premium on their time. Hence,
wellness players have started bundling
convenience along with health and
beauty benefits.
What lies ahead?
• While wellness concepts in India
are dominated by mainstream and
generic benefits today emerging niche
categories are likely to result in new
opportunities for players.
• Online channels will become
increasingly relevant as a channel of
interaction with consumers.
• As the mature adults (40+ years)
age demographic grows in size and
affluence, it is likely to start demanding
solutions tailored to meet its specific
• Over the next three years, we expect
the wellness industry to continue on
its growth trajectory at a CAGR of
18 to 20% and reach 950 billion INR
by 2014. As the Indian consumer
continues to evolve, players will need
to innovate in order to keep pace with
changing consumer needs and develop
sustainable models for growth.
The full report is available for download

Post a Comment
Login to add comments
Top Stories
Follow Us On


Where do I get started on my FAQ page? When I built my first website, I had no idea even what a faq was…..So I skipped that page! Now that I know what it is…..I highly recommend you not to skip your Frequently Asked Questions page! This page is directed to help your vistors at your website. Many website viewers end up having questions about the website they are visiting.
On your frequently asked questions (FAQ) page, you want to stop and think about what your questions or concerns might be when visiting your website. Think of what your website is about and imagine you knew nothing about it. There should be some questions that arise from that thought. You should now think about what question is more important to answer? Put this question and answer at the top of your list. Post the question and then the answer. Continue reading this page for a good example.
Officelive website users have the faq page layout ready for them. They just delete the text provided and insert their own questions and answers. Microsoft officelive has provided a wonderful set of questions that website users have when creating their faq pages.

Privacy policy

Welcome to (the “Site”), a website owned and controlled by C&E Pvt. Ltd (“C&E”, “we”, “us”, or “our”). We operate the Site, and C&E products and services made available through the Site (collectively the “Services”), which make link creation in copied and pasted content effortless to readers and, in certain cases, enables easier searches from copied content. We provide this privacy policy to let you know what information we collect, and how we use it, share it and protect it.

Privacy Practices for Visitors to the Spa Mantra Site

(a) The information we gather and how we use it: The Site is primarily directed to Publishers, although we welcome End Users who want to know more about our Services. We do not collect any PII from End Users through the provision of our services.  When a Publisher signs up for our site, we will collect the Publisher’s e-mail address to enable us to offer the service.  A single e-mail address from the Publisher is the only Personally Identifiable Information (“PII”) that we collect and we do this only to enable login to the site and to enable us to contact the Publishers that use our Services.

(b) Controlling our use of Publisher Login Information: If you have provided your email address when registering for our Site, you may modify that information at any time by visiting your account settings (https://id.C& You can also delete your account at any time. You can opt out of receiving certain email communications from the Site by clicking the “Unsubscribe” link at the bottom of each email.

(c) Information Sharing: We will use a Publisher email address provided at login exclusively as follows:

With third parties if we have a good faith belief that access, use, or disclosure of such information is reasonably necessary to (a) satisfy applicable law, regulation, legal process or an enforceable governmental request, (b) enforce the applicable Terms of Service, including investigation of potential violations thereof, (c) detect, prevent, or otherwise address fraud, security or technical issues, or (d) protect against harm to the rights, property or safety of C&E, its users or the public as required or permitted by law.

In the event we go through a business transition such as a merger, acquisition by another company, or sale of all or a portion of our assets, the Publisher’s email address may be among the assets transferred.

Privacy Practices for End Users Who Visit Publisher Sites that have C&E Services Installed

We do not collect any PII from End Users who visit Publisher Sites.

We operate the Services, which make link creation in copied and pasted content effortless to readers and, in certain cases, which make searches from copied content easier. When you, an End User, copy content from a Publisher Site and paste it into another document, the Services that have been installed on the Publisher Site may, at the publishers discretion, automatically append a link back to the original content. When you visit a Publisher Site, we collect certain non-personally identifiable information (“Non-PII”) for use on our platform (the “C&E Platform”). We enable our Publishers to use this information via the Platform for analytics purposes, and we also use some of this information to market our products and services to you and those of third parties we believe may be of interest to you as described below.

(a) The information we gather and how we use it:

PII – We do not collect PII from End Users who visit a Publisher Site.

Non-PII – We collect Non-PII through the provision of Services for use on the C&E Platform. For example, when you visit a web page on a Publisher Site, our server logs may collect your Internet Protocol address, browser type, browser language, the date and time you visited that web page, and the web search that landed you on that web page. We may also collect information regarding what content you copy from the Publisher Site. Also, when you visit a Publisher Site, we will place a cookie onto your computer or other device. “Cookies” are small pieces of information that a website sends to your computer’s web browser while you are viewing a website. We use cookies to improve the quality of our Services, including identifying user preferences and interests and identifying user trends. We also use cookies to help advertisers and publishers serve more relevant ads to users.

(b) Controlling our use of your Non-PII: If you don’t want us to (i) enable C&E-generated links in connection with copied content, or (ii) track your Non-PII, you can opt-out by clicking the Opt Out button on this page. You will need to Opt-Out for each browser you use and have cookies enabled.

(c) Information Sharing: We share Non-PII with other companies or individuals as follows:

We use Non-PII to enable us to provide our Services to our Publisher partners. We also use Non-PII to enable advertisers to serve more relevant advertisements to their audience.

We share any information we have with third parties if we have a good faith belief that disclosure of such information is reasonably necessary to (a) satisfy applicable law, regulation, legal process or an enforceable governmental request, (b) enforce the applicable Terms of Service, including investigation of potential violations thereof, (c) detect, prevent, or otherwise address fraud, security or technical issues, or (d) protect against harm to the rights, property or safety of C&E, its End Users or the public as required or permitted by law.

In the event we go through a business transition such as a merger, acquisition by another company, or sale of all or a portion of our assets, we expect that any and all information that we have will be among the assets transferred.

    In addition, we may aggregate your Non-PII with the Non-PII of others and share that aggregated information with third parties without restriction.

Information Security and Retention

We take reasonable security measures to protect against unauthorized access to or unauthorized alteration, disclosure or destruction of data. These include firewalls and encryption, internal reviews of our data collection, storage and processing practices and security measures, as well as physical security measures to guard against unauthorized access to systems.

We restrict access to Publisher email addresses to C&E employees, contractors and agents who need to know that information in order to operate, develop or improve our Services. These individuals are bound by confidentiality obligations and may be subject to discipline, including termination, if they fail to meet these obligations. However, we are unable to guarantee that the security measures we take will not be penetrated or compromised or that your information will remain secure under all circumstances.

We retain records of Publisher email addresses for as long as the Publsher maintains its account.

We retain detailed records of End User activity for a maximum of 90 days. Statistical summaries and data aggregations may be kept for longer periods.


We do not knowingly collect or maintain PII from any individuals – especially individuals who are under 13 years of age, and no part of our Site or Services are designed to attract people under the age of 13. Protecting the privacy of children is very important to us. If we obtain knowledge that a user is under the age of 13, we will take steps to remove that user’s data from our databases.

Links to Other Sites

Our Site and Services contain links to, and allow you to share content on, third party websites and services. The fact that we link to a website or service or allow you to share content on them is not an endorsement, authorization or representation that we are affiliated with that third party, nor is it an endorsement of their privacy or information security policies or practices. This privacy policy applies only as provided in the “Scope” section above. Other websites and services follow different rules regarding the use or disclosure of personal information. We encourage you to read the privacy policies or statements of the other websites you visit.

International Users

The Site and Services are hosted in the United States. If you access the Site or Services from the European Union, Asia, or any other region with laws or regulations governing personal data collection, use, and disclosure that differ from United States laws, please be advised that through your continued use of the Site or Services, you are transferring your PII (there is no PII associated with services – we need to alter these sentences) to the United States and you consent to that transfer. Additionally, you understand that your PII may be processed in countries (including the United States) where laws regarding processing PII may be less stringent than in your country.

Questions or Comments?

C&E regularly reviews its compliance with this Privacy Policy. Please feel free to direct any questions or concerns regarding this Privacy Policy by contacting us through this Site, by emailing us at [email protected] or writing to us at:


C&E Pvt. Ltd

210 Srikant Chambers

Sion Trombay Road

Chembur, Mumbai


Changes to this Privacy Policy

Please note that this Privacy Policy may change from time to time. If you have any additional questions or concerns about this Privacy Policy, please feel free to contact us any time through this Site or by writing to us at the address set forth above.

Cancellation & refund policy

Return Items If you are not completely satisfied with your purchase, you may be eligible to return the item for a refund. To return an item, please visit online Order Status for assistance 24 hours a day, or call xxxx-xxxx, Monday – Friday from 5:00 a.m. to 8:00 p.m., or Saturday – Sunday from 7:00 a.m. to 4:00 p.m. Pacific time. Returns policy Items that cannot be returned include: • • •