Using Spa Management Systems to Enhance Profitablity
The spa industry, like all business sectors, is continually monitoring performance to ensure they’re meeting revenue and profit targets. Software tools have been available for more than a decade to assist directors in managing and enhancing the way they do business.
Improved Customer Relationship Management (CRM)“Technology in a spa provides a conduit for good customer feedback which, in turn, provides a clear synopsis of guest needs and preferences. This vital data allows you to tailor spa treatments and marketing activities to focus attention on making your spa a more profitable enterprise.” Warren Kok, Director of Marketing, China National Spa Association.
Perhaps one of the key benefits to employing advanced software is the depth of data they’re able to collect about their guests. Utilizing software tools, the spa is able to enhance the ways in which they interact with their guests. They’re able to:
Build and maintain an extensive database of information on the spa’s guests. This includes profiles, contacts, treatment history, retail purchases, inquiries and complaints. The system should ensure that the spa captures and stores data on every interaction between the spa and the guest through all communications including email, telephone, fax, website and personal visits.
Massage the data into usable, accessible management and marketing information. Ensure the data is up-to-date, allowing you to analyze historical data to identify trends. Make the data accessible to management and marketing teams on a timely basis, allowing for corrections to stay in-line with preset CRM strategy. Use the software to develop response and contact strategies that improve customer relationships, team productivity and profitability.
Share data across with proper management and marketing personnel to provide staff with a 360-degree view of the guest. This enables your team to provide a better service to the customer, and gives them the tools to identify sales opportunities based on the customer’s history and preferences. This access should be available at any time, 24/7.
A useful spa management system will allow you to improve the frequency and quality of customer contact by automating and personalize customer communications. Use personal dates that are important to your clients. There are important dates in every person’s life, such as his or her birthday, anniversary, child’s birth, graduation or job promotion. Each of these events provide an opportunity to promote the spa’s services and products at a meaningful time to the client.
A personalized email wishing the client a happy birthday, or a special his & her service on their anniversary provides a much greater return on marketing initiatives. Since these events are significant to the client, the spa has an opportunity to strengthen their relationship and increase future business.
The spa can also send automatic confirmations for upcoming appointments, which provides yet another opportunity to highlight products and services in a message the client is more likely to open. These event-based, outbound messages are seen as being less intrusive since they are based on recent interactions. Some have estimated that event-driven marketing efforts produce response rates five times greater than traditional outbound campaigns.Consider enhancing your guest relationships further though the use of social media. Gartner Research addresses the growth in the use of social media to enhance customer service, forecasting that 30 percent of leading companies will increase use of this tactic by 2013. Data from social communities can be used to enhance customer profiles, improving service and guest satisfaction.
Maximize Yield Per Treatment A significant benefit of maintaining historical data within the system is the ability to use statistics to maximize yield per customer. Most spa directors will recognize that the demand for treatments greatly exceeds the supply during certain parts of the week, or even certain parts of the day. Using historical transaction data the manager can recognize when demand is strong, when it is moderate and when it is weak…Read the full version of the article at emag.spamantra.in (Issue 4 page 86)
Where do I get started on my FAQ page? When I built my first website, I had no idea even what a faq was…..So I skipped that page! Now that I know what it is…..I highly recommend you not to skip your Frequently Asked Questions page! This page is directed to help your vistors at your website. Many website viewers end up having questions about the website they are visiting.
On your frequently asked questions (FAQ) page, you want to stop and think about what your questions or concerns might be when visiting your website. Think of what your website is about and imagine you knew nothing about it. There should be some questions that arise from that thought. You should now think about what question is more important to answer? Put this question and answer at the top of your list. Post the question and then the answer. Continue reading this page for a good example.
Officelive website users have the faq page layout ready for them. They just delete the text provided and insert their own questions and answers. Microsoft officelive has provided a wonderful set of questions that website users have when creating their faq pages.
Privacy policy
Welcome to www.spamantra.in (the “Site”), a website owned and controlled by C&E Pvt. Ltd (“C&E”, “we”, “us”, or “our”). We operate the Site, and C&E products and services made available through the Site (collectively the “Services”), which make link creation in copied and pasted content effortless to readers and, in certain cases, enables easier searches from copied content. We provide this privacy policy to let you know what information we collect, and how we use it, share it and protect it.
Privacy Practices for Visitors to the Spa Mantra Site
(a) The information we gather and how we use it: The Site is primarily directed to Publishers, although we welcome End Users who want to know more about our Services. We do not collect any PII from End Users through the provision of our services. When a Publisher signs up for our site, we will collect the Publisher’s e-mail address to enable us to offer the service. A single e-mail address from the Publisher is the only Personally Identifiable Information (“PII”) that we collect and we do this only to enable login to the site and to enable us to contact the Publishers that use our Services.
(b) Controlling our use of Publisher Login Information: If you have provided your email address when registering for our Site, you may modify that information at any time by visiting your account settings (https://id.C&E.com/account/account_settings). You can also delete your account at any time. You can opt out of receiving certain email communications from the Site by clicking the “Unsubscribe” link at the bottom of each email.
(c) Information Sharing: We will use a Publisher email address provided at login exclusively as follows:
With third parties if we have a good faith belief that access, use, or disclosure of such information is reasonably necessary to (a) satisfy applicable law, regulation, legal process or an enforceable governmental request, (b) enforce the applicable Terms of Service, including investigation of potential violations thereof, (c) detect, prevent, or otherwise address fraud, security or technical issues, or (d) protect against harm to the rights, property or safety of C&E, its users or the public as required or permitted by law.
In the event we go through a business transition such as a merger, acquisition by another company, or sale of all or a portion of our assets, the Publisher’s email address may be among the assets transferred.
Privacy Practices for End Users Who Visit Publisher Sites that have C&E Services Installed
We do not collect any PII from End Users who visit Publisher Sites.
We operate the Services, which make link creation in copied and pasted content effortless to readers and, in certain cases, which make searches from copied content easier. When you, an End User, copy content from a Publisher Site and paste it into another document, the Services that have been installed on the Publisher Site may, at the publishers discretion, automatically append a link back to the original content. When you visit a Publisher Site, we collect certain non-personally identifiable information (“Non-PII”) for use on our platform (the “C&E Platform”). We enable our Publishers to use this information via the Platform for analytics purposes, and we also use some of this information to market our products and services to you and those of third parties we believe may be of interest to you as described below.
(a) The information we gather and how we use it:
PII – We do not collect PII from End Users who visit a Publisher Site.
Non-PII – We collect Non-PII through the provision of Services for use on the C&E Platform. For example, when you visit a web page on a Publisher Site, our server logs may collect your Internet Protocol address, browser type, browser language, the date and time you visited that web page, and the web search that landed you on that web page. We may also collect information regarding what content you copy from the Publisher Site. Also, when you visit a Publisher Site, we will place a cookie onto your computer or other device. “Cookies” are small pieces of information that a website sends to your computer’s web browser while you are viewing a website. We use cookies to improve the quality of our Services, including identifying user preferences and interests and identifying user trends. We also use cookies to help advertisers and publishers serve more relevant ads to users.
(b) Controlling our use of your Non-PII: If you don’t want us to (i) enable C&E-generated links in connection with copied content, or (ii) track your Non-PII, you can opt-out by clicking the Opt Out button on this page. You will need to Opt-Out for each browser you use and have cookies enabled.
(c) Information Sharing: We share Non-PII with other companies or individuals as follows:
We use Non-PII to enable us to provide our Services to our Publisher partners. We also use Non-PII to enable advertisers to serve more relevant advertisements to their audience.
We share any information we have with third parties if we have a good faith belief that disclosure of such information is reasonably necessary to (a) satisfy applicable law, regulation, legal process or an enforceable governmental request, (b) enforce the applicable Terms of Service, including investigation of potential violations thereof, (c) detect, prevent, or otherwise address fraud, security or technical issues, or (d) protect against harm to the rights, property or safety of C&E, its End Users or the public as required or permitted by law.
In the event we go through a business transition such as a merger, acquisition by another company, or sale of all or a portion of our assets, we expect that any and all information that we have will be among the assets transferred.
In addition, we may aggregate your Non-PII with the Non-PII of others and share that aggregated information with third parties without restriction.
Information Security and Retention
We take reasonable security measures to protect against unauthorized access to or unauthorized alteration, disclosure or destruction of data. These include firewalls and encryption, internal reviews of our data collection, storage and processing practices and security measures, as well as physical security measures to guard against unauthorized access to systems.
We restrict access to Publisher email addresses to C&E employees, contractors and agents who need to know that information in order to operate, develop or improve our Services. These individuals are bound by confidentiality obligations and may be subject to discipline, including termination, if they fail to meet these obligations. However, we are unable to guarantee that the security measures we take will not be penetrated or compromised or that your information will remain secure under all circumstances.
We retain records of Publisher email addresses for as long as the Publsher maintains its account.
We retain detailed records of End User activity for a maximum of 90 days. Statistical summaries and data aggregations may be kept for longer periods.
Children
We do not knowingly collect or maintain PII from any individuals – especially individuals who are under 13 years of age, and no part of our Site or Services are designed to attract people under the age of 13. Protecting the privacy of children is very important to us. If we obtain knowledge that a user is under the age of 13, we will take steps to remove that user’s data from our databases.
Links to Other Sites
Our Site and Services contain links to, and allow you to share content on, third party websites and services. The fact that we link to a website or service or allow you to share content on them is not an endorsement, authorization or representation that we are affiliated with that third party, nor is it an endorsement of their privacy or information security policies or practices. This privacy policy applies only as provided in the “Scope” section above. Other websites and services follow different rules regarding the use or disclosure of personal information. We encourage you to read the privacy policies or statements of the other websites you visit.
International Users
The Site and Services are hosted in the United States. If you access the Site or Services from the European Union, Asia, or any other region with laws or regulations governing personal data collection, use, and disclosure that differ from United States laws, please be advised that through your continued use of the Site or Services, you are transferring your PII (there is no PII associated with services – we need to alter these sentences) to the United States and you consent to that transfer. Additionally, you understand that your PII may be processed in countries (including the United States) where laws regarding processing PII may be less stringent than in your country.
Questions or Comments?
C&E regularly reviews its compliance with this Privacy Policy. Please feel free to direct any questions or concerns regarding this Privacy Policy by contacting us through this Site, by emailing us at [email protected] or writing to us at:
Privacy
C&E Pvt. Ltd
210 Srikant Chambers
Sion Trombay Road
Chembur, Mumbai
400071
Changes to this Privacy Policy
Please note that this Privacy Policy may change from time to time. If you have any additional questions or concerns about this Privacy Policy, please feel free to contact us any time through this Site or by writing to us at the address set forth above.
Cancellation & refund policy
Return Items
If you are not completely satisfied with your purchase, you may be eligible to return the item for a refund.
To return an item, please visit online Order Status for assistance 24 hours a day, or call xxxx-xxxx, Monday – Friday from 5:00 a.m. to 8:00 p.m., or Saturday – Sunday from 7:00 a.m. to 4:00 p.m. Pacific time.
Returns policy
Items that cannot be returned include:
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