Already a Member?
Company profiles
Top 10 Global Spa & Wellness Trends Forecast
SpaFinder® Wellness’ annual forecast of global spa and wellness trends celebrates its 10th year with the 2013 report*

Each year a team of research analysts develops the SpaFinder Wellness Trend Report. The in-depth forecast is developed from ongoing surveys with the SpaFinder

Wellness Network, which consists of over 20,000 spa, wellness, fitness and beauty providers, thousands of travel agents and hundreds of thousands of consumers. We conduct ongoing interviews with top industry stakeholders, review current research, articles and case studies and our team of editors and experts visit spa and wellness establishments regularly. Our goal is to get the industry, and the consumer, thinking further ahead and to provide data and analysis to support each trend.



1. Healthy Hotels:


The very concepts of a “vacation” and business travel have long been associated with riotous excess: too much eating, drinking and too little sleep in the stately pleasure palace that is a hotel. This century-old model has left too many travelers less healthy when they check out than when they check in. But, with a global stress and chronic disease epidemic intensifying—and more people stressed out 24/7—what constitutes a true “vacation” and “hospitality” is now being rewritten. In 2013 (and beyond) far more hotels will serve up health-focused guest experiences and “wellness everywhere” environments bent on delivering much-needed revitalization for people who simply can no longer afford “the old travel.” If the gym and spa have traditionally been positioned as mere “amenities” (locked up in the hotel basement), now those walls are being conceptually (and literally) broken down. And this healthy hotel trend takes diverse forms: from the rise of wellness-branded hotel chains, to far more fitness, spa and healthy eating and sleeping programming percolating across so many more properties.


2. The Mindfulness Massage…and More



Swedish, Thai, shiatsu, hot stone…make way for “the mindfulness massage” in 2013, a creative blend of two effective approaches—mindfulness techniques and bodywork—that when combined can have a uniquely positive, profound impact on people’s stress levels, emotions and brains. This new massage “mix” addresses the wellbeing of both body and mind, and because it helps people relax more quickly and deeply, it’s a highly desirable solution for anyone who has lain on a massage table, unable to shut off the brain-chatter from the stresses of the day. Also look for significantly more mindfulness, meditation, positive psychology and mental wellness programming on global spa and fitness center menus next year, in general. Because, as Jeremy McCarthy, director of Global Spa Development and Operations for Starwood Hotels & Resorts, recently, perceptively noted, if the last decade was all about “happiness,” the next will be “all about mindfulness.”


3. Earthing


Experts point out that human brains and bodies evolved to thrive in natural environments: to chase and be chased, to work the earth, and so on. Now, relatively suddenly, most people are severely disconnected from nature, living in concrete jungles and spending their lives in front of various screens. The fallout: “Nature Deficit Disorder,” a term describing a range of physical and emotional ailments afflicting people cut off from the natural world. “Earthing” specifically refers to the movement promoting direct contact with the earth’s electron-rich surface (walking barefoot, etc.) as foundational for health.


4.  Genomics & Spa (…Telomeres & beyond)


Genomic testing ushers in a new, science-based foundation for more precise preventative medicine, and is poised to increasingly provide people with genetically grounded roadmaps for how they might live better and longer. As tests get easier to administer (saliva-based), more spas will offer them, and more will partner with medical professionals to provide authoritative analyses of results and ensure the right “prescriptions” for lifestyle change.


5. Authentic Ayurveda and other ancient revivals


Spas have always broadcast the ancient pedigrees of their healing practices, whether hydrotherapy circuits originating in ancientRomeor millennia-old yoga traditions. Too often, however, a “lite” version got served up (a few Ayurvedic touches here, a steam room dubbed a “hammam” there). And, typically, all this venerable ancientness got played out in a modern, blandly beige space. Change is coming: Expect more aggressively authentic and comprehensively executed global wellness experiences—a distinctly “ancient” look, feel and language, and a more expansive, exotic menu of wellness traditions explored—at spas.



6. Color self-expression


Beauty has taken a bold, theatrical turn of late, with the old “Barbie-doll prettiness”—a “healthy glow,” natural highlights, a dab of lip gloss and a French manicure—under radical revision. In 2013 the envelope-pushing trend will only intensify. And from hair to nails, this beauty “self expression” wave will get most intensely played out around COLOR. Yes, dramatic color has been surging, but despite predictions that it will surely wane, it looks to be an irrepressible, endlessly self-reinventing force. So, look for even more color washings of hair and face (in in-your-face shades)—more body art hitting bodies of every gender and age (even performed at new “tattoo spas”)—and technicolor nail designs as painstakingly rendered as the Sistine Chapel’s ceiling. Subtler aspects: a powerful rise in skin brightening and lightening products and treatments.



  1. Inclusive Wellness (rethinking “disability”)


Given forces like a massively graying global population and a focus-shift at spas from exclusive pampering to delivering true, inclusive wellness, more spas (and fitness centers) will now get their own “disability act” together. In the future bodies that are welcomed at spas will align better with bodies found in the real world. More spas will modify facilities and equipment to accommodate people with physical limitations and other special needs, and more will help people heal and keep their bodies functional by offering pain relieving, mobility-enhancing therapies and “functional fitness” programs to help real bodies cope with real-life activities.



8. Label-conscious Fitness


“Name-brand” fitness has been around for decades, but fitness programs, often branded by celebrities and fitness gurus, have exploded (and receded) as media-driven tastes and fashion changed over the years. But today being fit is the new luxury, and the manic mechanisms of chasing the new, the “in”, and what the insider elite is doing, have infused the fitness world with a distinct “haute couture” vibe, with new methods and classes spawning like fashion brands—in every imaginable style. While some fitness labels may be just a fad, label-conscious fitness is a serious trend that’s not going anywhere. Brands will remain a permanent feature of the fitness world future as hundreds (and hundreds) of trademarked and registered programs/classes create a sea of ™ and ® symbols. This label-ization and brand naming is proliferating across every major fitness category, and even proponents of a sensible “back to basics”/no “fad” approach don’t hesitate to use a label to describe their programs (think functional fitness and core training).


9. Men: From barbers to “brotox”


If the spa-man headlines for the last decade have been all about rugged relaxation and rejuvenation, you might say that the big story now is Restylane and Juvederm. Just a couple years ago the term “metrosexual” (referring to a niche group of men hypermeticulous about appearance) caused knowing laughter, but now the term just feels silly and obsolete. Men globally are spending SERIOUS money on their looks (from head to toe) and the male grooming, skincare and cosmetic procedures markets are exploding. And far more spas are building out comprehensive, for-men “beauty” menus: whether skincare, mani-pedi, waxing and threading services, or more intense work like BOTOX®, fillers and surgeries. And yes, many of these “man-ity” services are still getting played out in spa/med-spa environments with that reassuringly masculine, “guy’s guy” vibe and language.



10. Where The Jobs are


The world has a nasty jobs problem: an unemployment backlog of 210 million people worldwide and 30 million jobs lost since the recent recession.1 Economists argue that 400 million new jobs will need to be created over the next decade2 to avoid this crisis from worsening. The cry for “jobs, jobs, jobs” dominates political discussions, as it did, for example, in the recentU.S. presidential election. But while “high-tech” is the much-discussed job-creation savior, there is too little recognition of the opportunities within the growing, talent-needy, “high-touch” spa and wellness industries. In fact, with the US$2 trillion-plus wellness market continuing to explode, it’s led to a different kind of job crisis for industries like spa, fitness, Pilates and yoga: The demand for talented spa directors, managers, therapists and aestheticians—and diverse wellness professionals and practitioners—will simply outpace supply in 2013 and beyond. And, as a result, businesses and governments will get organized and ramp up initiatives (whether training programs or better compensation) to attract, and create, the talent they desperately need.


Spa and wellness: A powerful job-creating force. Look for more job-hungry people and governments to digest that in 2013 and beyond. And look for significantly more action on the education front, to ensure more people have the right skills for all of these jobs.



Tags: , , ,

Post a Comment
Login to add comments
Top Stories
Follow Us On


Where do I get started on my FAQ page? When I built my first website, I had no idea even what a faq was…..So I skipped that page! Now that I know what it is…..I highly recommend you not to skip your Frequently Asked Questions page! This page is directed to help your vistors at your website. Many website viewers end up having questions about the website they are visiting.
On your frequently asked questions (FAQ) page, you want to stop and think about what your questions or concerns might be when visiting your website. Think of what your website is about and imagine you knew nothing about it. There should be some questions that arise from that thought. You should now think about what question is more important to answer? Put this question and answer at the top of your list. Post the question and then the answer. Continue reading this page for a good example.
Officelive website users have the faq page layout ready for them. They just delete the text provided and insert their own questions and answers. Microsoft officelive has provided a wonderful set of questions that website users have when creating their faq pages.

Privacy policy

Welcome to (the “Site”), a website owned and controlled by C&E Pvt. Ltd (“C&E”, “we”, “us”, or “our”). We operate the Site, and C&E products and services made available through the Site (collectively the “Services”), which make link creation in copied and pasted content effortless to readers and, in certain cases, enables easier searches from copied content. We provide this privacy policy to let you know what information we collect, and how we use it, share it and protect it.

Privacy Practices for Visitors to the Spa Mantra Site

(a) The information we gather and how we use it: The Site is primarily directed to Publishers, although we welcome End Users who want to know more about our Services. We do not collect any PII from End Users through the provision of our services.  When a Publisher signs up for our site, we will collect the Publisher’s e-mail address to enable us to offer the service.  A single e-mail address from the Publisher is the only Personally Identifiable Information (“PII”) that we collect and we do this only to enable login to the site and to enable us to contact the Publishers that use our Services.

(b) Controlling our use of Publisher Login Information: If you have provided your email address when registering for our Site, you may modify that information at any time by visiting your account settings (https://id.C& You can also delete your account at any time. You can opt out of receiving certain email communications from the Site by clicking the “Unsubscribe” link at the bottom of each email.

(c) Information Sharing: We will use a Publisher email address provided at login exclusively as follows:

With third parties if we have a good faith belief that access, use, or disclosure of such information is reasonably necessary to (a) satisfy applicable law, regulation, legal process or an enforceable governmental request, (b) enforce the applicable Terms of Service, including investigation of potential violations thereof, (c) detect, prevent, or otherwise address fraud, security or technical issues, or (d) protect against harm to the rights, property or safety of C&E, its users or the public as required or permitted by law.

In the event we go through a business transition such as a merger, acquisition by another company, or sale of all or a portion of our assets, the Publisher’s email address may be among the assets transferred.

Privacy Practices for End Users Who Visit Publisher Sites that have C&E Services Installed

We do not collect any PII from End Users who visit Publisher Sites.

We operate the Services, which make link creation in copied and pasted content effortless to readers and, in certain cases, which make searches from copied content easier. When you, an End User, copy content from a Publisher Site and paste it into another document, the Services that have been installed on the Publisher Site may, at the publishers discretion, automatically append a link back to the original content. When you visit a Publisher Site, we collect certain non-personally identifiable information (“Non-PII”) for use on our platform (the “C&E Platform”). We enable our Publishers to use this information via the Platform for analytics purposes, and we also use some of this information to market our products and services to you and those of third parties we believe may be of interest to you as described below.

(a) The information we gather and how we use it:

PII – We do not collect PII from End Users who visit a Publisher Site.

Non-PII – We collect Non-PII through the provision of Services for use on the C&E Platform. For example, when you visit a web page on a Publisher Site, our server logs may collect your Internet Protocol address, browser type, browser language, the date and time you visited that web page, and the web search that landed you on that web page. We may also collect information regarding what content you copy from the Publisher Site. Also, when you visit a Publisher Site, we will place a cookie onto your computer or other device. “Cookies” are small pieces of information that a website sends to your computer’s web browser while you are viewing a website. We use cookies to improve the quality of our Services, including identifying user preferences and interests and identifying user trends. We also use cookies to help advertisers and publishers serve more relevant ads to users.

(b) Controlling our use of your Non-PII: If you don’t want us to (i) enable C&E-generated links in connection with copied content, or (ii) track your Non-PII, you can opt-out by clicking the Opt Out button on this page. You will need to Opt-Out for each browser you use and have cookies enabled.

(c) Information Sharing: We share Non-PII with other companies or individuals as follows:

We use Non-PII to enable us to provide our Services to our Publisher partners. We also use Non-PII to enable advertisers to serve more relevant advertisements to their audience.

We share any information we have with third parties if we have a good faith belief that disclosure of such information is reasonably necessary to (a) satisfy applicable law, regulation, legal process or an enforceable governmental request, (b) enforce the applicable Terms of Service, including investigation of potential violations thereof, (c) detect, prevent, or otherwise address fraud, security or technical issues, or (d) protect against harm to the rights, property or safety of C&E, its End Users or the public as required or permitted by law.

In the event we go through a business transition such as a merger, acquisition by another company, or sale of all or a portion of our assets, we expect that any and all information that we have will be among the assets transferred.

    In addition, we may aggregate your Non-PII with the Non-PII of others and share that aggregated information with third parties without restriction.

Information Security and Retention

We take reasonable security measures to protect against unauthorized access to or unauthorized alteration, disclosure or destruction of data. These include firewalls and encryption, internal reviews of our data collection, storage and processing practices and security measures, as well as physical security measures to guard against unauthorized access to systems.

We restrict access to Publisher email addresses to C&E employees, contractors and agents who need to know that information in order to operate, develop or improve our Services. These individuals are bound by confidentiality obligations and may be subject to discipline, including termination, if they fail to meet these obligations. However, we are unable to guarantee that the security measures we take will not be penetrated or compromised or that your information will remain secure under all circumstances.

We retain records of Publisher email addresses for as long as the Publsher maintains its account.

We retain detailed records of End User activity for a maximum of 90 days. Statistical summaries and data aggregations may be kept for longer periods.


We do not knowingly collect or maintain PII from any individuals – especially individuals who are under 13 years of age, and no part of our Site or Services are designed to attract people under the age of 13. Protecting the privacy of children is very important to us. If we obtain knowledge that a user is under the age of 13, we will take steps to remove that user’s data from our databases.

Links to Other Sites

Our Site and Services contain links to, and allow you to share content on, third party websites and services. The fact that we link to a website or service or allow you to share content on them is not an endorsement, authorization or representation that we are affiliated with that third party, nor is it an endorsement of their privacy or information security policies or practices. This privacy policy applies only as provided in the “Scope” section above. Other websites and services follow different rules regarding the use or disclosure of personal information. We encourage you to read the privacy policies or statements of the other websites you visit.

International Users

The Site and Services are hosted in the United States. If you access the Site or Services from the European Union, Asia, or any other region with laws or regulations governing personal data collection, use, and disclosure that differ from United States laws, please be advised that through your continued use of the Site or Services, you are transferring your PII (there is no PII associated with services – we need to alter these sentences) to the United States and you consent to that transfer. Additionally, you understand that your PII may be processed in countries (including the United States) where laws regarding processing PII may be less stringent than in your country.

Questions or Comments?

C&E regularly reviews its compliance with this Privacy Policy. Please feel free to direct any questions or concerns regarding this Privacy Policy by contacting us through this Site, by emailing us at [email protected] or writing to us at:


C&E Pvt. Ltd

210 Srikant Chambers

Sion Trombay Road

Chembur, Mumbai


Changes to this Privacy Policy

Please note that this Privacy Policy may change from time to time. If you have any additional questions or concerns about this Privacy Policy, please feel free to contact us any time through this Site or by writing to us at the address set forth above.

Cancellation & refund policy

Return Items
If you are not completely satisfied with your purchase, you may be eligible to return the item for a refund.
To return an item, please visit online Order Status for assistance 24 hours a day, or call xxxx-xxxx, Monday – Friday from 5:00 a.m. to 8:00 p.m., or Saturday – Sunday from 7:00 a.m. to 4:00 p.m. Pacific time.
Returns policy
Items that cannot be returned include: