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The Fountain of Health
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Mankind’s eternal search for youth, health and longevity might have come to a realistic close with Pritikin’s Longevity Centre in association with VLCC opening its doors in India

For as long as mankind has existed, we have searched for the key to immortality. Religious men, quacks, scientists and laymen alike have spent years trying to find that ever-elusive fountain of youth that will rid men of death and decay. And while medical science has helped us control and cure many diseases, the art of wellness is just only beginning to get its due.

The importance of leading a healthy life was understood and implemented full well by American nutritionist and longevity research pioneer, Nathan Pritikin. Pritikin was diagnosed with heart disease at a young age, but he was determined to live a full life by taking charge of it and keeping diseases at bay. After following a disciplined lifestyle over the years and doing extensive research on the effects of controlled diet and exercise, he started the first Pritikin Longevity Center in 1976. The center and his book called, ‘The Pritikin Program for Diet and Exercise’ have been immensely successful and have inspired people to lead healthy lives the world over.

And when the concept of longevity was ripe for the Indian shores, VLCC – a company long known for its commitment to outer and inner beauty, joined hands with the US-based company and launched the first Pritikin Longevity Centre in India in 2011. Spa Mantra gets to know this first better.

Pritikin came to India in 2011. How has the first year been?

The concept of a Longevity centre in India is relatively a new concept. We have received a good response from our clients in the first year of operations, giving us confidence to plan for rolling our not just similar day formats in other cites but also actively work on the full-scale residential model.

What made VLCC open a Pritikin centre?

VLCC’s association with Pritikin is part of its continuing endeavor to introduce the latest in wellness concepts and treatments to our clients by diversifying into new formats. In keeping with VLCC’s vision to offer wellness solutions ranging from preventive to curative, the Pritikin program provides care and guidance for adopting a unique yet simple lifestyle that is proven to improve the wellness quotient of the individual.

There are so many longevity centres the world over. Why did VLCC decide to collaborate with Pritikin over the others?

VLCC always aims to bring the best to its valued customers. What made the tie-up attractive was Pritikin’s single-minded focus on systematic scientific research, medically endorsed and medically verifiable results through holistic lifestyle changes, and its delivery mechanism of education, diet and exercise. In many ways this approach is ideally suited for India where there is an increasing awareness and desire to understand the facts, especially when it comes to healthcare. Also, testimony to Pritikin being a program that can truly reverse lifestyle related diseases is the fact that in the Unites States it is covered under medicare!

What is the Pritikin philosophy? Has it been modified by VLCC in any manner to suit the Indian market?

Established in 1958, in Florida, the Pritikin Program is the “most effective diet, exercise and lifestyle change program in the world” (London Business Times) and is also the longest running and most scientifically-documented food, fitness, and healthy living program.

Acknowledged by researchers from leading universities like Harvard, UCLA, and Stanford, the Pritikin Program is credited with not just preventing but reversing conditions like high cholesterol, heart disease, hypertension, obesity, and diabetes.

The strength of the Program relies on 4 pillars. It involves an eating plan based on natural whole foods, daily exercise with a three-pronged approach – cardiovascular conditioning, strength training, and flexibility, and lifestyle education that focuses on practical real-world training such as reading food labels and cooking healthfully, as well as skills for stepping around stress and achieving optimal mental/emotional health.

As a guest at Pritikin you will also receive a complete physical evaluation from our specialist doctors, consultations regarding personal health and weight-loss goals and state-of-the-art lab tests before and after the program to track and prove its effectiveness in achieving healthy lifestyle changes. The entrance blood test is very important because it helps our doctors determine your goals and serves as a baseline for the improvements you’re likely to be rewarded within the days and weeks to come.

 Read the full version of the story at emag.spamantra.in Page 82

Compiled by | Urmi Chanda-Vaz

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Welcome to www.spamantra.in (the “Site”), a website owned and controlled by C&E Pvt. Ltd (“C&E”, “we”, “us”, or “our”). We operate the Site, and C&E products and services made available through the Site (collectively the “Services”), which make link creation in copied and pasted content effortless to readers and, in certain cases, enables easier searches from copied content. We provide this privacy policy to let you know what information we collect, and how we use it, share it and protect it.

Privacy Practices for Visitors to the Spa Mantra Site

(a) The information we gather and how we use it: The Site is primarily directed to Publishers, although we welcome End Users who want to know more about our Services. We do not collect any PII from End Users through the provision of our services.  When a Publisher signs up for our site, we will collect the Publisher’s e-mail address to enable us to offer the service.  A single e-mail address from the Publisher is the only Personally Identifiable Information (“PII”) that we collect and we do this only to enable login to the site and to enable us to contact the Publishers that use our Services.

(b) Controlling our use of Publisher Login Information: If you have provided your email address when registering for our Site, you may modify that information at any time by visiting your account settings (https://id.C&E.com/account/account_settings). You can also delete your account at any time. You can opt out of receiving certain email communications from the Site by clicking the “Unsubscribe” link at the bottom of each email.

(c) Information Sharing: We will use a Publisher email address provided at login exclusively as follows:

With third parties if we have a good faith belief that access, use, or disclosure of such information is reasonably necessary to (a) satisfy applicable law, regulation, legal process or an enforceable governmental request, (b) enforce the applicable Terms of Service, including investigation of potential violations thereof, (c) detect, prevent, or otherwise address fraud, security or technical issues, or (d) protect against harm to the rights, property or safety of C&E, its users or the public as required or permitted by law.

In the event we go through a business transition such as a merger, acquisition by another company, or sale of all or a portion of our assets, the Publisher’s email address may be among the assets transferred.

Privacy Practices for End Users Who Visit Publisher Sites that have C&E Services Installed

We do not collect any PII from End Users who visit Publisher Sites.

We operate the Services, which make link creation in copied and pasted content effortless to readers and, in certain cases, which make searches from copied content easier. When you, an End User, copy content from a Publisher Site and paste it into another document, the Services that have been installed on the Publisher Site may, at the publishers discretion, automatically append a link back to the original content. When you visit a Publisher Site, we collect certain non-personally identifiable information (“Non-PII”) for use on our platform (the “C&E Platform”). We enable our Publishers to use this information via the Platform for analytics purposes, and we also use some of this information to market our products and services to you and those of third parties we believe may be of interest to you as described below.

(a) The information we gather and how we use it:

PII – We do not collect PII from End Users who visit a Publisher Site.

Non-PII – We collect Non-PII through the provision of Services for use on the C&E Platform. For example, when you visit a web page on a Publisher Site, our server logs may collect your Internet Protocol address, browser type, browser language, the date and time you visited that web page, and the web search that landed you on that web page. We may also collect information regarding what content you copy from the Publisher Site. Also, when you visit a Publisher Site, we will place a cookie onto your computer or other device. “Cookies” are small pieces of information that a website sends to your computer’s web browser while you are viewing a website. We use cookies to improve the quality of our Services, including identifying user preferences and interests and identifying user trends. We also use cookies to help advertisers and publishers serve more relevant ads to users.

(b) Controlling our use of your Non-PII: If you don’t want us to (i) enable C&E-generated links in connection with copied content, or (ii) track your Non-PII, you can opt-out by clicking the Opt Out button on this page. You will need to Opt-Out for each browser you use and have cookies enabled.

(c) Information Sharing: We share Non-PII with other companies or individuals as follows:

We use Non-PII to enable us to provide our Services to our Publisher partners. We also use Non-PII to enable advertisers to serve more relevant advertisements to their audience.

We share any information we have with third parties if we have a good faith belief that disclosure of such information is reasonably necessary to (a) satisfy applicable law, regulation, legal process or an enforceable governmental request, (b) enforce the applicable Terms of Service, including investigation of potential violations thereof, (c) detect, prevent, or otherwise address fraud, security or technical issues, or (d) protect against harm to the rights, property or safety of C&E, its End Users or the public as required or permitted by law.

In the event we go through a business transition such as a merger, acquisition by another company, or sale of all or a portion of our assets, we expect that any and all information that we have will be among the assets transferred.

    In addition, we may aggregate your Non-PII with the Non-PII of others and share that aggregated information with third parties without restriction.

Information Security and Retention

We take reasonable security measures to protect against unauthorized access to or unauthorized alteration, disclosure or destruction of data. These include firewalls and encryption, internal reviews of our data collection, storage and processing practices and security measures, as well as physical security measures to guard against unauthorized access to systems.

We restrict access to Publisher email addresses to C&E employees, contractors and agents who need to know that information in order to operate, develop or improve our Services. These individuals are bound by confidentiality obligations and may be subject to discipline, including termination, if they fail to meet these obligations. However, we are unable to guarantee that the security measures we take will not be penetrated or compromised or that your information will remain secure under all circumstances.

We retain records of Publisher email addresses for as long as the Publsher maintains its account.

We retain detailed records of End User activity for a maximum of 90 days. Statistical summaries and data aggregations may be kept for longer periods.

Children

We do not knowingly collect or maintain PII from any individuals – especially individuals who are under 13 years of age, and no part of our Site or Services are designed to attract people under the age of 13. Protecting the privacy of children is very important to us. If we obtain knowledge that a user is under the age of 13, we will take steps to remove that user’s data from our databases.

Links to Other Sites

Our Site and Services contain links to, and allow you to share content on, third party websites and services. The fact that we link to a website or service or allow you to share content on them is not an endorsement, authorization or representation that we are affiliated with that third party, nor is it an endorsement of their privacy or information security policies or practices. This privacy policy applies only as provided in the “Scope” section above. Other websites and services follow different rules regarding the use or disclosure of personal information. We encourage you to read the privacy policies or statements of the other websites you visit.

International Users

The Site and Services are hosted in the United States. If you access the Site or Services from the European Union, Asia, or any other region with laws or regulations governing personal data collection, use, and disclosure that differ from United States laws, please be advised that through your continued use of the Site or Services, you are transferring your PII (there is no PII associated with services – we need to alter these sentences) to the United States and you consent to that transfer. Additionally, you understand that your PII may be processed in countries (including the United States) where laws regarding processing PII may be less stringent than in your country.

Questions or Comments?

C&E regularly reviews its compliance with this Privacy Policy. Please feel free to direct any questions or concerns regarding this Privacy Policy by contacting us through this Site, by emailing us at [email protected] or writing to us at:

Privacy

C&E Pvt. Ltd

210 Srikant Chambers

Sion Trombay Road

Chembur, Mumbai

400071 

Changes to this Privacy Policy

Please note that this Privacy Policy may change from time to time. If you have any additional questions or concerns about this Privacy Policy, please feel free to contact us any time through this Site or by writing to us at the address set forth above.

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Return Items
If you are not completely satisfied with your purchase, you may be eligible to return the item for a refund.
To return an item, please visit online Order Status for assistance 24 hours a day, or call xxxx-xxxx, Monday – Friday from 5:00 a.m. to 8:00 p.m., or Saturday – Sunday from 7:00 a.m. to 4:00 p.m. Pacific time.
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