The right sizing of spas plays a crucial role in the profits made by them
The Indian Spa and Wellness industry is growing at a massive pace of more than 35%. All the cities including metros and tier II are seeing a huge surge in investments in this business. But if we look at the businesses critically, we may realize that though there are a huge number of spas opening every month in the country, there might be an equal number of spas closing down as well.
The reasons for this to happen can be briefly listed as follows: unskilled professionals, lack of regulations for the industry, and shortage of professionals. Apart from these primary reasons, high real estate costs, improper business planning and lack of support of domain experts are some more critical elements that cause the success or failure of the spa business. In today’s situation, ‘Right Sizing’ or ‘Down Sizing’ ‘Optimum Sizing’ of the Spa is the key to success. These terms not only refer to the actual size of the Spa, but in reality allude to the ‘Sizing of the Entire Business Model’.
We will touch upon each area of a business model to make a spa successful.
Right Sizing SPACE:
Real Estate (Rentals) costs are a big concern today in any city in India, whether it is Metros like Mumbai, Bangalore or Delhi, or Tier II cities like Indore, Nagpur and Pune. Real estate costs range from INR 50/- to as high as INR 600/- per. square feet. This makes the right sizing of the Spa one of the most important factors to consider. In a Day Spa scenario, an optimum spa size is where you can keep your rentals between 60,000 to 1,00,000/- per month.
Right Sizing AREA:
In a Day Spa, it is important to study the market and understand the overall prospective guest profile, their preferences in terms of spa treatments, their spending power, etc., and then decide the right size of the proposed Spa. Today, it is appropriate to set up multiple right-sized outlets in a city (as per suburbs), rather than setting up one or two big outlets in a city.
In a hotel or resort property, where there are usually two kinds of guests – business and leisure –it is important to understand the global standards/statistics in terms of expected footfalls. These expected/projected footfalls should eventually decide the size of the Spa. Right sizing is very important in hotel/resort spas, as the spas need to become revenue and not loss centers in these properties.
What is extremely critical to understand is that just because you decide to double the size of the Spa does not mean that the business is going to double as well. As per my experience, the business may increase only by 15 to 30%. But your expenses (both capital and operating) will surely double.
Right Sizing AMBIENCE and DESIGN:
Any spa, whether it is a day spa or a hotel/resort spa, needs to look beautiful, clean and hygienic. The spa ambience and design has to be functional and not a showcase of opulence. Spas usually go wrong on this area; they end up spending extravagantly on this aspect, making capital investments beyond the reach of recovery. Right sizing in terms of spending on interiors and ambience is very important. Choosing the right materials – materials, which are easy to maintain and are long lasting – is important. Limiting these costs to between INR 1500/- and 2000/- per square feet is extremely crucial.
Right sizing MANPOWER:
Manpower is extremely critical for keeping operating expenses in check. It is very important to understand that being overstaffed or understaffed are both dangerous for the business. To decide the apt size of manpower, it is important to understand the projected utilization of the spa service stations vis-à-vis utilization of the staff. Instead of having staff on two shifts, see if you can service the same number of guests with half the number of staff. You could offer overtime or commissions to the staff working in one shift. Try giving break-shifts instead of one full shift, by keeping minimum manpower during less busy hours and vice versa…Read the full version of this article on emag.spamantra.in, Issue 9, Page 84
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On your frequently asked questions (FAQ) page, you want to stop and think about what your questions or concerns might be when visiting your website. Think of what your website is about and imagine you knew nothing about it. There should be some questions that arise from that thought. You should now think about what question is more important to answer? Put this question and answer at the top of your list. Post the question and then the answer. Continue reading this page for a good example.
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Privacy policy
Welcome to www.spamantra.in (the “Site”), a website owned and controlled by C&E Pvt. Ltd (“C&E”, “we”, “us”, or “our”). We operate the Site, and C&E products and services made available through the Site (collectively the “Services”), which make link creation in copied and pasted content effortless to readers and, in certain cases, enables easier searches from copied content. We provide this privacy policy to let you know what information we collect, and how we use it, share it and protect it.
Privacy Practices for Visitors to the Spa Mantra Site
(a) The information we gather and how we use it: The Site is primarily directed to Publishers, although we welcome End Users who want to know more about our Services. We do not collect any PII from End Users through the provision of our services. When a Publisher signs up for our site, we will collect the Publisher’s e-mail address to enable us to offer the service. A single e-mail address from the Publisher is the only Personally Identifiable Information (“PII”) that we collect and we do this only to enable login to the site and to enable us to contact the Publishers that use our Services.
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In the event we go through a business transition such as a merger, acquisition by another company, or sale of all or a portion of our assets, the Publisher’s email address may be among the assets transferred.
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We do not collect any PII from End Users who visit Publisher Sites.
We operate the Services, which make link creation in copied and pasted content effortless to readers and, in certain cases, which make searches from copied content easier. When you, an End User, copy content from a Publisher Site and paste it into another document, the Services that have been installed on the Publisher Site may, at the publishers discretion, automatically append a link back to the original content. When you visit a Publisher Site, we collect certain non-personally identifiable information (“Non-PII”) for use on our platform (the “C&E Platform”). We enable our Publishers to use this information via the Platform for analytics purposes, and we also use some of this information to market our products and services to you and those of third parties we believe may be of interest to you as described below.
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PII – We do not collect PII from End Users who visit a Publisher Site.
Non-PII – We collect Non-PII through the provision of Services for use on the C&E Platform. For example, when you visit a web page on a Publisher Site, our server logs may collect your Internet Protocol address, browser type, browser language, the date and time you visited that web page, and the web search that landed you on that web page. We may also collect information regarding what content you copy from the Publisher Site. Also, when you visit a Publisher Site, we will place a cookie onto your computer or other device. “Cookies” are small pieces of information that a website sends to your computer’s web browser while you are viewing a website. We use cookies to improve the quality of our Services, including identifying user preferences and interests and identifying user trends. We also use cookies to help advertisers and publishers serve more relevant ads to users.
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(c) Information Sharing: We share Non-PII with other companies or individuals as follows:
We use Non-PII to enable us to provide our Services to our Publisher partners. We also use Non-PII to enable advertisers to serve more relevant advertisements to their audience.
We share any information we have with third parties if we have a good faith belief that disclosure of such information is reasonably necessary to (a) satisfy applicable law, regulation, legal process or an enforceable governmental request, (b) enforce the applicable Terms of Service, including investigation of potential violations thereof, (c) detect, prevent, or otherwise address fraud, security or technical issues, or (d) protect against harm to the rights, property or safety of C&E, its End Users or the public as required or permitted by law.
In the event we go through a business transition such as a merger, acquisition by another company, or sale of all or a portion of our assets, we expect that any and all information that we have will be among the assets transferred.
In addition, we may aggregate your Non-PII with the Non-PII of others and share that aggregated information with third parties without restriction.
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We restrict access to Publisher email addresses to C&E employees, contractors and agents who need to know that information in order to operate, develop or improve our Services. These individuals are bound by confidentiality obligations and may be subject to discipline, including termination, if they fail to meet these obligations. However, we are unable to guarantee that the security measures we take will not be penetrated or compromised or that your information will remain secure under all circumstances.
We retain records of Publisher email addresses for as long as the Publsher maintains its account.
We retain detailed records of End User activity for a maximum of 90 days. Statistical summaries and data aggregations may be kept for longer periods.
Children
We do not knowingly collect or maintain PII from any individuals – especially individuals who are under 13 years of age, and no part of our Site or Services are designed to attract people under the age of 13. Protecting the privacy of children is very important to us. If we obtain knowledge that a user is under the age of 13, we will take steps to remove that user’s data from our databases.
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Privacy
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Return Items
If you are not completely satisfied with your purchase, you may be eligible to return the item for a refund.
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Returns policy
Items that cannot be returned include:
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