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Nurturing Life
Jiva - By the Taj

Jiva – the unique Indian Spa brand developed by the iconic Taj Hotels, Resorts & Palaces, brings deep understanding of the body, mind and spirit into its offerings. As the only Indian spa brand in the world, and the fastest growing in Asia, it offers holistic spa and wellness experiences to the seasoned spa aficionado and novice alike.

Bina Patel, the Vice President – Spa Operations and Development, Taj Hotels, Resorts and Palaces – the co-creator of the Jiva Spa for the Taj Group, who tells me how the award – winning Jiva brand was conceptualized and built.

Tucked away in the leafy by-lanes of Colaba on the southern-most tip of Mumbai is the Taj Wellington Mews which hosts the stand alone Jiva Grande Spa in a sprawling 3 storied building. Luxury indeed in this frenetic metropolitan city, where space is the most coveted luxury. But the Taj Hotels, Resorts and Palaces (part of the highly respected Tata Group) who created this exclusive, unique ‘Indian’ spa brand do know a thing or two about luxury and hospitality. And their Jiva Spas offer both in equal measure. Launched in 2004, the first Jiva Spa opened at the Usha Kiran Palace in Gwalior. And since then, 40 (24 Jiva Spas) Spas have been developed at various Taj hotels in India and around the world.

The Philosophy

The Taj and the Tata Group take great pride in being true to form and tradition and Jiva is a part of keeping the tradition alive. The Jiva Spa concept was created after extensive research in 2003. The very name ‘Jiva’ means ‘life-force’ or ‘the very essence of life that is indestructible.’ And each Jiva experience is designed to make the guest ‘experience their heart’. Both Jiva Grande and Jiva Spas have their own distinct identity, architecture, products and exclusive treatments. Even the size and scale differs, a 250 sq.ft. spa room at a Jiva Spa would measure 350 sq.ft. at the Jiva Grande. But what is common across all spas is the commitment to green. According to Patel, “Jiva is the first spa in the world where everything that touches the client is 100% natural and organic”.

Unique Jiva Experiences

Already the biggest chain of spas in India and the fastest growing in Asia, Jiva offers holistic spa experiences.  Yoga and meditation are offered at most spas, while some offer wellness retreats several times a year. Jiva blends ancient Indian wisdom with contemporary therapies. Its unique signature treatments draw inspiration from the location or its historic significance.

The Management Approach

Jiva Spa is currently the main focus area for the Taj Group as the brand is in big demand internationally.  Not only does every new Taj property host a Jiva Spa, several older properties that currently don’t have one are under renovation. With a total of 40 spas already functional and 20 more in the pipeline, Patel has her hands full. But she has systems in place to support the rapid growth plans of the Taj Hotels. Her 12 member Corporate Spa team is currently supported by a staff of 400 physicians, therapists and support staff across all Jiva Spas.

A simple management method and standard reporting procedures coupled with centralized sourcing, training and supervision make new spa roll-outs relatively easy for Patel who says, “We have a great tracking system that helps in getting live feedback from the guests allowing us to continuously improve our offering.”

Spreading Wings

Over the next couple of years, some of Jiva’s most beautiful projects will come under completion. The iconic Taj Palace in New Delhi, the flagship Taj Mahal in Mumbai, the Taj Coromandel in Chennai and the Taj West End Bangalore. “The Taj Group has created several destinations where there were none before, such as Goa and Kerala. Bekal is the latest. We will do for the first time, pure Ayurveda with curative therapies and treatments there. We don’t have a luxury medical facility in the Group, Bekal will be the first where guests with serious ailments like rheumatoid arthritis or stroke can come and stay for a month,” says Bina Patel.

Jiva has now spread its wings far and wide and according to Patel will soon be experienced at the Maldives; Sri Lanka; Morocco; Phuket, Thailand; Quatar; The Palm, Dubai; Beijing, China and has just opened Jiva Spa in-room services at The Pierre in New York. With 109 hotels in India and around the world, and another 40 plus in the pipeline, Jiva is set to grow on an unprecedented scale…Read the full version of the article on ( Issue 4 page 32)

Writer: Sandhya Chipalkatti


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Welcome to (the “Site”), a website owned and controlled by C&E Pvt. Ltd (“C&E”, “we”, “us”, or “our”). We operate the Site, and C&E products and services made available through the Site (collectively the “Services”), which make link creation in copied and pasted content effortless to readers and, in certain cases, enables easier searches from copied content. We provide this privacy policy to let you know what information we collect, and how we use it, share it and protect it.

Privacy Practices for Visitors to the Spa Mantra Site

(a) The information we gather and how we use it: The Site is primarily directed to Publishers, although we welcome End Users who want to know more about our Services. We do not collect any PII from End Users through the provision of our services.  When a Publisher signs up for our site, we will collect the Publisher’s e-mail address to enable us to offer the service.  A single e-mail address from the Publisher is the only Personally Identifiable Information (“PII”) that we collect and we do this only to enable login to the site and to enable us to contact the Publishers that use our Services.

(b) Controlling our use of Publisher Login Information: If you have provided your email address when registering for our Site, you may modify that information at any time by visiting your account settings (https://id.C& You can also delete your account at any time. You can opt out of receiving certain email communications from the Site by clicking the “Unsubscribe” link at the bottom of each email.

(c) Information Sharing: We will use a Publisher email address provided at login exclusively as follows:

With third parties if we have a good faith belief that access, use, or disclosure of such information is reasonably necessary to (a) satisfy applicable law, regulation, legal process or an enforceable governmental request, (b) enforce the applicable Terms of Service, including investigation of potential violations thereof, (c) detect, prevent, or otherwise address fraud, security or technical issues, or (d) protect against harm to the rights, property or safety of C&E, its users or the public as required or permitted by law.

In the event we go through a business transition such as a merger, acquisition by another company, or sale of all or a portion of our assets, the Publisher’s email address may be among the assets transferred.

Privacy Practices for End Users Who Visit Publisher Sites that have C&E Services Installed

We do not collect any PII from End Users who visit Publisher Sites.

We operate the Services, which make link creation in copied and pasted content effortless to readers and, in certain cases, which make searches from copied content easier. When you, an End User, copy content from a Publisher Site and paste it into another document, the Services that have been installed on the Publisher Site may, at the publishers discretion, automatically append a link back to the original content. When you visit a Publisher Site, we collect certain non-personally identifiable information (“Non-PII”) for use on our platform (the “C&E Platform”). We enable our Publishers to use this information via the Platform for analytics purposes, and we also use some of this information to market our products and services to you and those of third parties we believe may be of interest to you as described below.

(a) The information we gather and how we use it:

PII – We do not collect PII from End Users who visit a Publisher Site.

Non-PII – We collect Non-PII through the provision of Services for use on the C&E Platform. For example, when you visit a web page on a Publisher Site, our server logs may collect your Internet Protocol address, browser type, browser language, the date and time you visited that web page, and the web search that landed you on that web page. We may also collect information regarding what content you copy from the Publisher Site. Also, when you visit a Publisher Site, we will place a cookie onto your computer or other device. “Cookies” are small pieces of information that a website sends to your computer’s web browser while you are viewing a website. We use cookies to improve the quality of our Services, including identifying user preferences and interests and identifying user trends. We also use cookies to help advertisers and publishers serve more relevant ads to users.

(b) Controlling our use of your Non-PII: If you don’t want us to (i) enable C&E-generated links in connection with copied content, or (ii) track your Non-PII, you can opt-out by clicking the Opt Out button on this page. You will need to Opt-Out for each browser you use and have cookies enabled.

(c) Information Sharing: We share Non-PII with other companies or individuals as follows:

We use Non-PII to enable us to provide our Services to our Publisher partners. We also use Non-PII to enable advertisers to serve more relevant advertisements to their audience.

We share any information we have with third parties if we have a good faith belief that disclosure of such information is reasonably necessary to (a) satisfy applicable law, regulation, legal process or an enforceable governmental request, (b) enforce the applicable Terms of Service, including investigation of potential violations thereof, (c) detect, prevent, or otherwise address fraud, security or technical issues, or (d) protect against harm to the rights, property or safety of C&E, its End Users or the public as required or permitted by law.

In the event we go through a business transition such as a merger, acquisition by another company, or sale of all or a portion of our assets, we expect that any and all information that we have will be among the assets transferred.

    In addition, we may aggregate your Non-PII with the Non-PII of others and share that aggregated information with third parties without restriction.

Information Security and Retention

We take reasonable security measures to protect against unauthorized access to or unauthorized alteration, disclosure or destruction of data. These include firewalls and encryption, internal reviews of our data collection, storage and processing practices and security measures, as well as physical security measures to guard against unauthorized access to systems.

We restrict access to Publisher email addresses to C&E employees, contractors and agents who need to know that information in order to operate, develop or improve our Services. These individuals are bound by confidentiality obligations and may be subject to discipline, including termination, if they fail to meet these obligations. However, we are unable to guarantee that the security measures we take will not be penetrated or compromised or that your information will remain secure under all circumstances.

We retain records of Publisher email addresses for as long as the Publsher maintains its account.

We retain detailed records of End User activity for a maximum of 90 days. Statistical summaries and data aggregations may be kept for longer periods.


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C&E Pvt. Ltd

210 Srikant Chambers

Sion Trombay Road

Chembur, Mumbai


Changes to this Privacy Policy

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