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Mirroring Success
Franchising seems to be the mantra for growth for everything from coffee chains and salons, to mobile stores and schools.

You have a great spa, beautifully designed with a fantastic menu and well trained staff. It’s the culmination of all the best elements you have seen and researched from spas around the world and is built on your unique vision and philosophy. Your clients just love your services, and referrals keep pouring in.

What more could you ask for?

One more, perhaps? Built exactly like this one so that it’s easy to replicate, and success is guaranteed.

Easy, if you had someone to finance and run it.

Well, in that case, maybe more than one?

The Franchise Mantra

This is exactly the premise of franchising. It promises to catapult you from being an owner of a single successful spa, into a business magnate who has a chain of successful spas. But this seemingly fail proof way to multiply your spa brand isn’t as easy as it sounds, and needs deep commitment by both partners.

I speak with some well-known franchise owners and operators, and a Private Equity expert who share their wealth of experience and point out the intricacies of franchising.  Here are some in depth insights which will help any spa interested in franchising to navigate smoothly.


  1. 1.      Anurag Kedia , Director, Four Fountains

What do you need to do to make yourself franchise worthy spa?

A franchisee would look for three things in a brand before s/he associates with a spa brand –

1. Financial Returns

2. Support from the brand

3. Sense of pride in doing the business

To make any spa brand franchise-worthy, the brand should be able to deliver on the above three parameters.

For ensuring healthy financial returns, the brand must have a proven business model. If the brand starts franchising too early or too fast, it can be a recipe for disaster. It should also be flexible in its relationship with the franchisees to ensure the franchisees interests are protected if the scale up is taking longer than expected.

The brand must have a great support system, SOPs, training programmes in place to ensure the franchisee gets the right assistance. This must span across all functions of project, finance, marketing, operations and HR.

The brand must also respect the intelligence and freedom of the franchisee and not try to have an upper hand in the relationship. The relationship has to be seen as a long term win-win partnership with equal stakes for both parties.

  1. 2.      Vikramveer Singh Bawa, Director, Strategic Expansion & Franchising, IOSIS

       What are the key issues you faced when you decided to Franchise?

The key issues we faced when we decided to franchisee:

Running a franchise business is tough. It’s fast-paced, entrepreneurial and always challenging. My vision is to make life better and help our franchise, as a franchisor, as much as possible

Man power management has been one of the most critical issues while expanding the chain. The quality of people we expect as per the standards of a metro city are not available in the tier 1 and 2 cities. That is something we need to stress and train them all the time.

High turnaround: The growing competition in the industry is leading to high turnaround in the company, which leads to more efforts being put in training for new staff.

Logistics & infrastructure issues: The country needs to have a better infrastructure with regards to power and ease the rules to transfer goods from one place to the other, which leads to delay in project and in supply of important material respectively.

Our issues have been less critical with regards to ROI / Administration / sales / expenses.

  1. 3.      Rekha Choudhary, Caressa Day Spa


What makes a perfect franchise partner? What is the one thing that a franchisee wants from franchisor most?

Every organization has its own yardstick for selecting an ideal franchisee. While some emphasize on experience & USPs others focus on the latter’s financial capacity to set up a franchisee outlet. In case of Caressaa Day Spa, its USPs lays in the patented therapy “The Novel Rope Massage” & JCKRC’s “One Stop Solution” credibility. Also in high-investment franchise Business Monetary issues, Business Module, Knowledge about the Industry become important criteria for selecting the right partner…Read the full version of this story on Issue 10 Page 28

Writer | Sandhya Chipalkatti

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Where do I get started on my FAQ page? When I built my first website, I had no idea even what a faq was…..So I skipped that page! Now that I know what it is…..I highly recommend you not to skip your Frequently Asked Questions page! This page is directed to help your vistors at your website. Many website viewers end up having questions about the website they are visiting.
On your frequently asked questions (FAQ) page, you want to stop and think about what your questions or concerns might be when visiting your website. Think of what your website is about and imagine you knew nothing about it. There should be some questions that arise from that thought. You should now think about what question is more important to answer? Put this question and answer at the top of your list. Post the question and then the answer. Continue reading this page for a good example.
Officelive website users have the faq page layout ready for them. They just delete the text provided and insert their own questions and answers. Microsoft officelive has provided a wonderful set of questions that website users have when creating their faq pages.

Privacy policy

Welcome to (the “Site”), a website owned and controlled by C&E Pvt. Ltd (“C&E”, “we”, “us”, or “our”). We operate the Site, and C&E products and services made available through the Site (collectively the “Services”), which make link creation in copied and pasted content effortless to readers and, in certain cases, enables easier searches from copied content. We provide this privacy policy to let you know what information we collect, and how we use it, share it and protect it.

Privacy Practices for Visitors to the Spa Mantra Site

(a) The information we gather and how we use it: The Site is primarily directed to Publishers, although we welcome End Users who want to know more about our Services. We do not collect any PII from End Users through the provision of our services.  When a Publisher signs up for our site, we will collect the Publisher’s e-mail address to enable us to offer the service.  A single e-mail address from the Publisher is the only Personally Identifiable Information (“PII”) that we collect and we do this only to enable login to the site and to enable us to contact the Publishers that use our Services.

(b) Controlling our use of Publisher Login Information: If you have provided your email address when registering for our Site, you may modify that information at any time by visiting your account settings (https://id.C& You can also delete your account at any time. You can opt out of receiving certain email communications from the Site by clicking the “Unsubscribe” link at the bottom of each email.

(c) Information Sharing: We will use a Publisher email address provided at login exclusively as follows:

With third parties if we have a good faith belief that access, use, or disclosure of such information is reasonably necessary to (a) satisfy applicable law, regulation, legal process or an enforceable governmental request, (b) enforce the applicable Terms of Service, including investigation of potential violations thereof, (c) detect, prevent, or otherwise address fraud, security or technical issues, or (d) protect against harm to the rights, property or safety of C&E, its users or the public as required or permitted by law.

In the event we go through a business transition such as a merger, acquisition by another company, or sale of all or a portion of our assets, the Publisher’s email address may be among the assets transferred.

Privacy Practices for End Users Who Visit Publisher Sites that have C&E Services Installed

We do not collect any PII from End Users who visit Publisher Sites.

We operate the Services, which make link creation in copied and pasted content effortless to readers and, in certain cases, which make searches from copied content easier. When you, an End User, copy content from a Publisher Site and paste it into another document, the Services that have been installed on the Publisher Site may, at the publishers discretion, automatically append a link back to the original content. When you visit a Publisher Site, we collect certain non-personally identifiable information (“Non-PII”) for use on our platform (the “C&E Platform”). We enable our Publishers to use this information via the Platform for analytics purposes, and we also use some of this information to market our products and services to you and those of third parties we believe may be of interest to you as described below.

(a) The information we gather and how we use it:

PII – We do not collect PII from End Users who visit a Publisher Site.

Non-PII – We collect Non-PII through the provision of Services for use on the C&E Platform. For example, when you visit a web page on a Publisher Site, our server logs may collect your Internet Protocol address, browser type, browser language, the date and time you visited that web page, and the web search that landed you on that web page. We may also collect information regarding what content you copy from the Publisher Site. Also, when you visit a Publisher Site, we will place a cookie onto your computer or other device. “Cookies” are small pieces of information that a website sends to your computer’s web browser while you are viewing a website. We use cookies to improve the quality of our Services, including identifying user preferences and interests and identifying user trends. We also use cookies to help advertisers and publishers serve more relevant ads to users.

(b) Controlling our use of your Non-PII: If you don’t want us to (i) enable C&E-generated links in connection with copied content, or (ii) track your Non-PII, you can opt-out by clicking the Opt Out button on this page. You will need to Opt-Out for each browser you use and have cookies enabled.

(c) Information Sharing: We share Non-PII with other companies or individuals as follows:

We use Non-PII to enable us to provide our Services to our Publisher partners. We also use Non-PII to enable advertisers to serve more relevant advertisements to their audience.

We share any information we have with third parties if we have a good faith belief that disclosure of such information is reasonably necessary to (a) satisfy applicable law, regulation, legal process or an enforceable governmental request, (b) enforce the applicable Terms of Service, including investigation of potential violations thereof, (c) detect, prevent, or otherwise address fraud, security or technical issues, or (d) protect against harm to the rights, property or safety of C&E, its End Users or the public as required or permitted by law.

In the event we go through a business transition such as a merger, acquisition by another company, or sale of all or a portion of our assets, we expect that any and all information that we have will be among the assets transferred.

    In addition, we may aggregate your Non-PII with the Non-PII of others and share that aggregated information with third parties without restriction.

Information Security and Retention

We take reasonable security measures to protect against unauthorized access to or unauthorized alteration, disclosure or destruction of data. These include firewalls and encryption, internal reviews of our data collection, storage and processing practices and security measures, as well as physical security measures to guard against unauthorized access to systems.

We restrict access to Publisher email addresses to C&E employees, contractors and agents who need to know that information in order to operate, develop or improve our Services. These individuals are bound by confidentiality obligations and may be subject to discipline, including termination, if they fail to meet these obligations. However, we are unable to guarantee that the security measures we take will not be penetrated or compromised or that your information will remain secure under all circumstances.

We retain records of Publisher email addresses for as long as the Publsher maintains its account.

We retain detailed records of End User activity for a maximum of 90 days. Statistical summaries and data aggregations may be kept for longer periods.


We do not knowingly collect or maintain PII from any individuals – especially individuals who are under 13 years of age, and no part of our Site or Services are designed to attract people under the age of 13. Protecting the privacy of children is very important to us. If we obtain knowledge that a user is under the age of 13, we will take steps to remove that user’s data from our databases.

Links to Other Sites

Our Site and Services contain links to, and allow you to share content on, third party websites and services. The fact that we link to a website or service or allow you to share content on them is not an endorsement, authorization or representation that we are affiliated with that third party, nor is it an endorsement of their privacy or information security policies or practices. This privacy policy applies only as provided in the “Scope” section above. Other websites and services follow different rules regarding the use or disclosure of personal information. We encourage you to read the privacy policies or statements of the other websites you visit.

International Users

The Site and Services are hosted in the United States. If you access the Site or Services from the European Union, Asia, or any other region with laws or regulations governing personal data collection, use, and disclosure that differ from United States laws, please be advised that through your continued use of the Site or Services, you are transferring your PII (there is no PII associated with services – we need to alter these sentences) to the United States and you consent to that transfer. Additionally, you understand that your PII may be processed in countries (including the United States) where laws regarding processing PII may be less stringent than in your country.

Questions or Comments?

C&E regularly reviews its compliance with this Privacy Policy. Please feel free to direct any questions or concerns regarding this Privacy Policy by contacting us through this Site, by emailing us at [email protected] or writing to us at:


C&E Pvt. Ltd

210 Srikant Chambers

Sion Trombay Road

Chembur, Mumbai


Changes to this Privacy Policy

Please note that this Privacy Policy may change from time to time. If you have any additional questions or concerns about this Privacy Policy, please feel free to contact us any time through this Site or by writing to us at the address set forth above.

Cancellation & refund policy

Return Items
If you are not completely satisfied with your purchase, you may be eligible to return the item for a refund.
To return an item, please visit online Order Status for assistance 24 hours a day, or call xxxx-xxxx, Monday – Friday from 5:00 a.m. to 8:00 p.m., or Saturday – Sunday from 7:00 a.m. to 4:00 p.m. Pacific time.
Returns policy
Items that cannot be returned include: