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Fit as a Fiddle
A study on consumer consciousness about being fit and propping allied wellbeing trends within the country

The fitness industry is poised to grow at a staggering 30% p.a. and the industry is undergoing a transformation with myriad forms of fitness being marketed. The market size of the gym business is close to 300 crore and is growing at a healthy rate of 25% year on year. Increase in awareness of the benefits of regular exercise, coupled with rising obesity in urban India and increase in metabolic diseases due to unhealthy lifestyles is spurring interest in fitness.

Staying Fit

Being fit is a choice that people make consciously. An increasingly urban population, early onset of lifestyle diseases and influence of well groomed celebrities is spurring demand for fitness. Several hotels have launched their own fitness programs that are not just open to in house guests but also via membership. Sheraton Bangalore Hotel at Brigade Gateway encourages guests to keep in shape with Sheraton Fitness Programmed by Core Performance, a partnership that offers guests a comprehensive health and fitness program that helps maintain an exercise routine while on the road. Says Asif Khan, Fitness Instructor of Goa Marriott Resort & Spa, “if we analyze the fitness and wellness facilities 5 years back from now so there is a massive change in Indian market which will not only reduced obesity but also lifestyle disorders.” Adds Dr Vishnu Radhakrishnan, Spa Manager, Kenilworth Resort & Spa, Goa, “over a last few couple of years, the attitude of people in India, towards fitness, has largely changed. They keep exploring as well as trying new fitness trends. Having a well fit body has become a basic thing one needs to maintain now a day.” Physical fitness improves the overall quality of life and reduces stress and encourages a healthy lifestyle. “With age being no barrier these days you will find a 40 year as fit as a 20 year old person. Club Renaissance (fitness club) at Renaissance Mumbai Conventional Center Hotel has dedicated fitness professionals/ instructors who give consultation and look after each need of our guest,” says Husnawaz Dastur, Spa Manager, Renaissance Mumbai Convention Centre Hotel & Lakeside Chalet Mumbai- Marriott Executive Apartments. “Bollywood’s fitness icons, dedicated fitness TV shows and media hype on fitness, increased focus on looking young/fit/healthy are the game changers leading to significant awareness and action in recent times,” says Pavithra N. Raj, Dietician, Columbia Asia Referral Hospital – Yeshwanthpur. Doctors and fitness professionals are bringing a change in everyone’s mind set and equate a healthy mind and body to a happy and long lasting life. Pratik S Rao, Fitness Training Manager of Fitness First adds, “stress levels in the corporate world has increased tremendously and it has a very high impact on their work. Therefore, people have started taking fitness seriously. Another reason is obesity amongst kids, which has increased resulting in having health issues at a younger age.”

Trend Alert

A new survey of fitness trends shows body weight training, including back to basics exercises like Push-ups, planks, and Pull-ups is expected to be one of the top fitness trends of 2013. “Researchers say education and certification programs for health and fitness professionals are experiencing exponential growth,” says Dr. Radhakrishnan. “The body builders look is passé and the current trends are veering towards ‘functional, holistic fitness’. Boot camp drills, CrossFit, Yoga, Pilates, Zumba (Latin dance based aerobics) are all the current rage,” says Reebok Master Trainer Vinata Shetty. Again the number of people undergoing nonsurgical fat reduction is skyrocketing and a recent healthcare market research report predicts the weight loss market to reach $310 billion annually by 2014. The new buzzword Pilates is done on special machines encompasses functional fitness, strengthening of the core. “It helps the individual to carry out daily activities efficiently, enhance sports performance or rehabilitate from injury. More and more athletes are using Pilates for injury prevention and longevity of their careers. It is also used by rehab professionals worldwide,” says Sharat Sareen, co founder of The Zone Pialtes Studio in Bangalore. “Fitness today is moving outdoors as well with trends such as marathon, cycling, nature trails etc. In our Gym at Spa Alila we offer cycling, beach runs and jogs and nature trails as an alternate form of fitness to guests seeking activities beyond the gym,” explains Dr. Deepika Dalvi, Spa Manager, Spa Alila at Alila Diwa Goa.

The increasing awareness about benefits of various alternate therapies and a gradual increase of disposable income has fuelled the entry of the Spa and Wellness culture in the league of fitness trends in India. “Today, people visit spas to heal their bodies. There is a veering towards anything with the word, ‘organic’ and following the trend, spas are now offering organic treatments and organic products for skincare services,” says Vella Ramasawmy, General Manager at Kempinski Ambience Hotel. “A new and emerging segment of people belong to those who are adopting self curing or healing fitness mantras to keep them fit around the year rather than short term courses or operation or surgery,” says Dr. Dinesh Verma, Director- Ipsicura. Another trend is that of boot camps, a high-intensity structured activity patterned after military-style training. “Boot camp includes cardiovascular, strength, endurance, and flexibility drills and usually involves both indoor and outdoor exercises typically led by an enthusiastic instructor. Boot camps also can combine sport-type drills and calisthenics,” says Althea Shah,VP Marketing & Fitness expert, Gold’s Gym India. Increasingly, people are migrating towards the age-old traditional healing science of Ayurveda for health and fitness. “Earlier mostly foreigners used to come to the country to rejuvenate and detoxify themselves through Ayurvedic massaging and Panchakarma. However, nowadays a lot of Indians are going for body rejuvenation and fitness through Ayurveda. Panchakarma helps the body to reclaim its stability and to achieve a more natural body weight,” says Dr. Vyanketesh Joshi, senior physician and Founder, SDF Holistic Healthcare, a chain of Holistic Ayurveda health clinics in Mumbai.

Overcoming Hurdles

Increasing demand also increases competition in the industry and new forms of exercise, new styles and offers need to be made to attract customers. “The lack of education about the benefits of exercise, health and fitness and the second challenge is the unplanned and unregulated opening of gyms of all types, shapes and sizes, which are not equipped or staffed to provide a safe and fun exercise environment. A lot of such gyms open up with a lot of fanfare and positioning but immediately start reckless discounting as they are not able to build a healthy membership base and cash flow,” opines Dr. Manjiri Patankar Puranik Founder, Instasculpt. Other challenges include that fitness centers must continue to buy equipment to keep up with the latest trends. But this can be an onerous capital expense. There is a degree of seasonality to gym revenues as well and this also must take in to consideration. Everyone is jumping onto the fitness bandwagon. “There are no regulatory/governing bodies to supervise credibility and safety components of gyms as well as fitness trainers. Not emphasizing the precautionary and safety considerations of physical activity which help prevent injuries,” says Shetty. Lack of certified and qualified fitness trainers is another issue. Recently, the National Accreditation Board for Hospitals and Healthcare providers (NABH) had launched a voluntary accreditation programme under the Quality Control of India (QCI) for the fitness and wellness sector but it has met with a lukewarm response so far. Accreditation ensures that the centre follows set standards in controlling infections and safety practices besides meeting service delivery standards. “The major problem is the limited number of serious players in the wellness industry. Since the entry barriers are low and one can just open a massage centre, call it a spa and they is on. What are the products being used, what therapy is being delivered is just being looked into,” opines Krishna Suri, CEO, Mystic Spa. The Indian Fitness & Slimming Industry is set to ride high with all levers in place. “Significant changes in lifestyle related to lack of physical activity and increased consumption of fast food among both affluent and working class population has led to greater need for healthy lifestyles,” concludes Dr Vasant Kumar, Spa Manager, Rejuve – The Spa, The Lalit Ashok, Bangalore.

Color Your Way to a Healthier Diet (Courtesy Sheraton, Bangalore)

•              Yellow foods: optimize brain functions

•              Green foods: rejuvenate musculature and bone

•              Orange foods: support skin and eye health

•              Red foods: support heart and circulatory health

•              White foods: enhance immune system, lymph system and cellular recovery

•              Purple foods: promote microcirculation

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Where do I get started on my FAQ page? When I built my first website, I had no idea even what a faq was…..So I skipped that page! Now that I know what it is…..I highly recommend you not to skip your Frequently Asked Questions page! This page is directed to help your vistors at your website. Many website viewers end up having questions about the website they are visiting.
On your frequently asked questions (FAQ) page, you want to stop and think about what your questions or concerns might be when visiting your website. Think of what your website is about and imagine you knew nothing about it. There should be some questions that arise from that thought. You should now think about what question is more important to answer? Put this question and answer at the top of your list. Post the question and then the answer. Continue reading this page for a good example.
Officelive website users have the faq page layout ready for them. They just delete the text provided and insert their own questions and answers. Microsoft officelive has provided a wonderful set of questions that website users have when creating their faq pages.

Privacy policy

Welcome to (the “Site”), a website owned and controlled by C&E Pvt. Ltd (“C&E”, “we”, “us”, or “our”). We operate the Site, and C&E products and services made available through the Site (collectively the “Services”), which make link creation in copied and pasted content effortless to readers and, in certain cases, enables easier searches from copied content. We provide this privacy policy to let you know what information we collect, and how we use it, share it and protect it.

Privacy Practices for Visitors to the Spa Mantra Site

(a) The information we gather and how we use it: The Site is primarily directed to Publishers, although we welcome End Users who want to know more about our Services. We do not collect any PII from End Users through the provision of our services.  When a Publisher signs up for our site, we will collect the Publisher’s e-mail address to enable us to offer the service.  A single e-mail address from the Publisher is the only Personally Identifiable Information (“PII”) that we collect and we do this only to enable login to the site and to enable us to contact the Publishers that use our Services.

(b) Controlling our use of Publisher Login Information: If you have provided your email address when registering for our Site, you may modify that information at any time by visiting your account settings (https://id.C& You can also delete your account at any time. You can opt out of receiving certain email communications from the Site by clicking the “Unsubscribe” link at the bottom of each email.

(c) Information Sharing: We will use a Publisher email address provided at login exclusively as follows:

With third parties if we have a good faith belief that access, use, or disclosure of such information is reasonably necessary to (a) satisfy applicable law, regulation, legal process or an enforceable governmental request, (b) enforce the applicable Terms of Service, including investigation of potential violations thereof, (c) detect, prevent, or otherwise address fraud, security or technical issues, or (d) protect against harm to the rights, property or safety of C&E, its users or the public as required or permitted by law.

In the event we go through a business transition such as a merger, acquisition by another company, or sale of all or a portion of our assets, the Publisher’s email address may be among the assets transferred.

Privacy Practices for End Users Who Visit Publisher Sites that have C&E Services Installed

We do not collect any PII from End Users who visit Publisher Sites.

We operate the Services, which make link creation in copied and pasted content effortless to readers and, in certain cases, which make searches from copied content easier. When you, an End User, copy content from a Publisher Site and paste it into another document, the Services that have been installed on the Publisher Site may, at the publishers discretion, automatically append a link back to the original content. When you visit a Publisher Site, we collect certain non-personally identifiable information (“Non-PII”) for use on our platform (the “C&E Platform”). We enable our Publishers to use this information via the Platform for analytics purposes, and we also use some of this information to market our products and services to you and those of third parties we believe may be of interest to you as described below.

(a) The information we gather and how we use it:

PII – We do not collect PII from End Users who visit a Publisher Site.

Non-PII – We collect Non-PII through the provision of Services for use on the C&E Platform. For example, when you visit a web page on a Publisher Site, our server logs may collect your Internet Protocol address, browser type, browser language, the date and time you visited that web page, and the web search that landed you on that web page. We may also collect information regarding what content you copy from the Publisher Site. Also, when you visit a Publisher Site, we will place a cookie onto your computer or other device. “Cookies” are small pieces of information that a website sends to your computer’s web browser while you are viewing a website. We use cookies to improve the quality of our Services, including identifying user preferences and interests and identifying user trends. We also use cookies to help advertisers and publishers serve more relevant ads to users.

(b) Controlling our use of your Non-PII: If you don’t want us to (i) enable C&E-generated links in connection with copied content, or (ii) track your Non-PII, you can opt-out by clicking the Opt Out button on this page. You will need to Opt-Out for each browser you use and have cookies enabled.

(c) Information Sharing: We share Non-PII with other companies or individuals as follows:

We use Non-PII to enable us to provide our Services to our Publisher partners. We also use Non-PII to enable advertisers to serve more relevant advertisements to their audience.

We share any information we have with third parties if we have a good faith belief that disclosure of such information is reasonably necessary to (a) satisfy applicable law, regulation, legal process or an enforceable governmental request, (b) enforce the applicable Terms of Service, including investigation of potential violations thereof, (c) detect, prevent, or otherwise address fraud, security or technical issues, or (d) protect against harm to the rights, property or safety of C&E, its End Users or the public as required or permitted by law.

In the event we go through a business transition such as a merger, acquisition by another company, or sale of all or a portion of our assets, we expect that any and all information that we have will be among the assets transferred.

    In addition, we may aggregate your Non-PII with the Non-PII of others and share that aggregated information with third parties without restriction.

Information Security and Retention

We take reasonable security measures to protect against unauthorized access to or unauthorized alteration, disclosure or destruction of data. These include firewalls and encryption, internal reviews of our data collection, storage and processing practices and security measures, as well as physical security measures to guard against unauthorized access to systems.

We restrict access to Publisher email addresses to C&E employees, contractors and agents who need to know that information in order to operate, develop or improve our Services. These individuals are bound by confidentiality obligations and may be subject to discipline, including termination, if they fail to meet these obligations. However, we are unable to guarantee that the security measures we take will not be penetrated or compromised or that your information will remain secure under all circumstances.

We retain records of Publisher email addresses for as long as the Publsher maintains its account.

We retain detailed records of End User activity for a maximum of 90 days. Statistical summaries and data aggregations may be kept for longer periods.


We do not knowingly collect or maintain PII from any individuals – especially individuals who are under 13 years of age, and no part of our Site or Services are designed to attract people under the age of 13. Protecting the privacy of children is very important to us. If we obtain knowledge that a user is under the age of 13, we will take steps to remove that user’s data from our databases.

Links to Other Sites

Our Site and Services contain links to, and allow you to share content on, third party websites and services. The fact that we link to a website or service or allow you to share content on them is not an endorsement, authorization or representation that we are affiliated with that third party, nor is it an endorsement of their privacy or information security policies or practices. This privacy policy applies only as provided in the “Scope” section above. Other websites and services follow different rules regarding the use or disclosure of personal information. We encourage you to read the privacy policies or statements of the other websites you visit.

International Users

The Site and Services are hosted in the United States. If you access the Site or Services from the European Union, Asia, or any other region with laws or regulations governing personal data collection, use, and disclosure that differ from United States laws, please be advised that through your continued use of the Site or Services, you are transferring your PII (there is no PII associated with services – we need to alter these sentences) to the United States and you consent to that transfer. Additionally, you understand that your PII may be processed in countries (including the United States) where laws regarding processing PII may be less stringent than in your country.

Questions or Comments?

C&E regularly reviews its compliance with this Privacy Policy. Please feel free to direct any questions or concerns regarding this Privacy Policy by contacting us through this Site, by emailing us at [email protected] or writing to us at:


C&E Pvt. Ltd

210 Srikant Chambers

Sion Trombay Road

Chembur, Mumbai


Changes to this Privacy Policy

Please note that this Privacy Policy may change from time to time. If you have any additional questions or concerns about this Privacy Policy, please feel free to contact us any time through this Site or by writing to us at the address set forth above.

Cancellation & refund policy

Return Items
If you are not completely satisfied with your purchase, you may be eligible to return the item for a refund.
To return an item, please visit online Order Status for assistance 24 hours a day, or call xxxx-xxxx, Monday – Friday from 5:00 a.m. to 8:00 p.m., or Saturday – Sunday from 7:00 a.m. to 4:00 p.m. Pacific time.
Returns policy
Items that cannot be returned include: