Founder of the concept of ‘Intelligent Luxury’ Sonu Shivdasani has created the breathtakingly luxurious Six Senses Spas and Resorts at remote locations of stunning natural beauty all designed to be responsive to their unique environment. His consistent commitment to sustainability makes each of his properties unique in offering high end green luxury with complete responsibility.
In a recent chat with Spa Mantra editor & publisher Sandhya Chipalkatti he spoke about the concept and evolution of Six Senses and what makes them an award winning proposition.
Spa Mantra: What inspired you to launch your first Six Senses resort?
Sonu Shivdasani: When my wife Eva and I were first married, about twenty years ago, we travelled on holiday to the Maldives. In those days it was hard to get to and tourists were mainly backpacking Italians. We loved the area and decided to buy an island and build a home. The Maldivian government gave us permission to go ahead with the stipulation that we must also build a resort and operate it. We decided to go ahead and spent the early years working hard creating our concept and raising the finance.
Our model was different. We wanted to open a five star resort, with full commitment of building and then operating following wholly sustainable practices. Much of the industry didn’t believe it was possible but finally a bank in Thailand bought into the concept. In 1995, Soneva Fushi by Six Senses, our first and still flagship resort was opened.
Over the last fifteen years we have opened fourteen further resorts, in Thailand, Vietnam, the Maldives, Oman and Jordan – all following our original concept of being the height of luxury, whilst supporting and protecting the environment in every way.
SM: How did you form the basis of the Six Senses philosophy of ‘Intelligent Luxury’?
Sonu Shivdasani: Intelligent Luxury is about thinking what luxury really is, for our guests. In today’s world, most people are living the rat race in concrete jungles. Moving from heated or air-conditioned car, to office, to hotel, to plane, to home and eating food called fresh, simply because it is not frozen. Luxury for most of our guests today is about space, privacy; fresh, organic beautifully cooked food and wine in remote areas of outstanding, natural beauty.
Luxury used to be about rare and splendid ostentation, things which weren’t available to everyone – marble, gold, hard to get hold of items. Today it is very different and Six Senses offers its guests today’s rarities, along with deep creature comforts; outside bathrooms in balmy temperate climates with Bose speakers; wonderful dining experiences with some of the best views in the world; the most delicious, fresh food e.g. fish, wrapped in banana leaves, cooked in the sand; picnicking on a private desert island; cocktails on a dhoni as the sun sets; kayaking through mangrove forests, diving with manta rays….epic adventures.
It is intelligent luxury because it offers guests rare experiences in today’s world, and deep comfort…. all sustainably practiced.
SM: How do you choose the location of your resorts? To what measure would that attribute to their success?
Sonu Shivdasani: Six Senses resorts are in remote (but accessible) areas of outstanding natural beauty. This is an integral part of Six Senses offer of Intelligent Luxury and also of its core values, described by the acronym, SLOW LIFE – sustainable, local, organic, wholesome – learning, inspiring, fun, experiences.
When sourcing future destinations we have a policy of ‘clusters’ preferring to open resorts in areas closer to other resorts, in order to share resources, talent and creative ideas in terms of people, materials and support. We already have properties in Thailand, the Maldives, Vietnam, Oman and Jordan; further properties will be in Sri Lanka, China and Europe.
Six Senses Spas are more global, in that many of our spas are part of partner properties.
SM: What differentiates your various brands – Soneva, Evason, Destination spas, Hideaways, Latitude etc.?
Sonu Shivdasani: Six Senses Resorts & Spas has recently gone through a full re-branding exercise, in order to streamline and simplify our offer. We now have three brands, Soneva, Six Senses and Evason. The Soneva properties fully embrace the philosophy of Intelligent Luxury – they offer the utmost in terms of luxury, space and privacy, with enormous villas and fewer of them…Read the full version of the article at emag.spamantra.in (Issue 3 page 30)
Writer -Sandhya Chipalkatti
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