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The importance of software in spa management
A latest software program is as important as a trained therapist for your spa’s success

Given a choice I would depend on systems rather than on people. I say this because two people will never be the same, but two systems will always be. That’s my point here – to reduce dependency on people, and be more predictable in businesses by relying more on systems and processes. I travel to Mumbai quite often, and was surprised at one place that there were four salons next to each other in a single building! That just goes to show the way competition has grown. But while competition is good for the customers, who have many options, do businesses have a choice? Once we have invested, we have to be in the business, come what may. To sustain itself, any business has to:

  1. Take informed decisions,
  2. Reduce cost,
  3. Increase customer base,
  4. Retain existing customers, and
  5. Increase revenue

And how does one do this? One needs to rely on systems – at least to some extent. Yes, there is no denying the fact that there is no personal touch with a dependency on systems. Especially in the spa business, customer relationships and human touch are important. Yet, systems help you know and remember every detail about your customers. Systems help you graduate from having customers to retaining them to turning them into loyal and eventually happy customers. For example, systems will help you store and recall very specific customer details like ‘I like to be called by my first name’, ‘I like to have only milk tea’, ‘I hate giving my address and contact details every time I visit the outlet’, ‘Do the same haircut as you did the last time’, etc. Such little details and personal touches are immensely helpful, because there is only so much a spa owner/manager can remember. It is especially helpful, when there are new people or employees. With the right software system, one can:

  • Maintain customer data and history
  • Get easy billing and appointments
  • Chart employee commissions
  • Have inventory management and back bar tracking
  • Reduce thefts in the outlets
  • Increase revenue through up-selling and cross selling
  • Marketing campaigns , customer clubs, memberships, etc.
  • Maintain loyalty programs, sell
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    and track packages.

And the list goes on… With newer and newer software entering the market, the possibilities are multiplying. However, choosing the right kind f software is important. Here are a few things that one should keep in mind while selecting a software system.

  • It should be easy to use
  • It should be web based to help in expanding the business and central controls for all the outlets.
  • Software should be installed on the local computers to reduce dependency on the Internet. That way, billing or operations will not be affected with the non-availability of the Internet.
  • There should be easy access to support.It is always advisable to visit a few outlets and take feedback from both the users and the management before making the final buying decision
About the author

Kaushik M Shitole is the Chief Operating Officer of FirstPoS Retail SoftSolutions – a software company based in Bangalore that customizes and markets SuperSalon, one of the world’s most popular Salon & Spa Management System. Kaushik has been responsible for overall operations and business development for SuperSalon for Asian markets.    

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Welcome to www.spamantra.in (the “Site”), a website owned and controlled by C&E Pvt. Ltd (“C&E”, “we”, “us”, or “our”). We operate the Site, and C&E products and services made available through the Site (collectively the “Services”), which make link creation in copied and pasted content effortless to readers and, in certain cases, enables easier searches from copied content. We provide this privacy policy to let you know what information we collect, and how we use it, share it and protect it.

Privacy Practices for Visitors to the Spa Mantra Site

(a) The information we gather and how we use it: The Site is primarily directed to Publishers, although we welcome End Users who want to know more about our Services. We do not collect any PII from End Users through the provision of our services.  When a Publisher signs up for our site, we will collect the Publisher’s e-mail address to enable us to offer the service.  A single e-mail address from the Publisher is the only Personally Identifiable Information (“PII”) that we collect and we do this only to enable login to the site and to enable us to contact the Publishers that use our Services.

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In the event we go through a business transition such as a merger, acquisition by another company, or sale of all or a portion of our assets, the Publisher’s email address may be among the assets transferred.

Privacy Practices for End Users Who Visit Publisher Sites that have C&E Services Installed

We do not collect any PII from End Users who visit Publisher Sites.

We operate the Services, which make link creation in copied and pasted content effortless to readers and, in certain cases, which make searches from copied content easier. When you, an End User, copy content from a Publisher Site and paste it into another document, the Services that have been installed on the Publisher Site may, at the publishers discretion, automatically append a link back to the original content. When you visit a Publisher Site, we collect certain non-personally identifiable information (“Non-PII”) for use on our platform (the “C&E Platform”). We enable our Publishers to use this information via the Platform for analytics purposes, and we also use some of this information to market our products and services to you and those of third parties we believe may be of interest to you as described below.

(a) The information we gather and how we use it:

PII – We do not collect PII from End Users who visit a Publisher Site.

Non-PII – We collect Non-PII through the provision of Services for use on the C&E Platform. For example, when you visit a web page on a Publisher Site, our server logs may collect your Internet Protocol address, browser type, browser language, the date and time you visited that web page, and the web search that landed you on that web page. We may also collect information regarding what content you copy from the Publisher Site. Also, when you visit a Publisher Site, we will place a cookie onto your computer or other device. “Cookies” are small pieces of information that a website sends to your computer’s web browser while you are viewing a website. We use cookies to improve the quality of our Services, including identifying user preferences and interests and identifying user trends. We also use cookies to help advertisers and publishers serve more relevant ads to users.

(b) Controlling our use of your Non-PII: If you don’t want us to (i) enable C&E-generated links in connection with copied content, or (ii) track your Non-PII, you can opt-out by clicking the Opt Out button on this page. You will need to Opt-Out for each browser you use and have cookies enabled.

(c) Information Sharing: We share Non-PII with other companies or individuals as follows:

We use Non-PII to enable us to provide our Services to our Publisher partners. We also use Non-PII to enable advertisers to serve more relevant advertisements to their audience.

We share any information we have with third parties if we have a good faith belief that disclosure of such information is reasonably necessary to (a) satisfy applicable law, regulation, legal process or an enforceable governmental request, (b) enforce the applicable Terms of Service, including investigation of potential violations thereof, (c) detect, prevent, or otherwise address fraud, security or technical issues, or (d) protect against harm to the rights, property or safety of C&E, its End Users or the public as required or permitted by law.

In the event we go through a business transition such as a merger, acquisition by another company, or sale of all or a portion of our assets, we expect that any and all information that we have will be among the assets transferred.

    In addition, we may aggregate your Non-PII with the Non-PII of others and share that aggregated information with third parties without restriction.

Information Security and Retention

We take reasonable security measures to protect against unauthorized access to or unauthorized alteration, disclosure or destruction of data. These include firewalls and encryption, internal reviews of our data collection, storage and processing practices and security measures, as well as physical security measures to guard against unauthorized access to systems.

We restrict access to Publisher email addresses to C&E employees, contractors and agents who need to know that information in order to operate, develop or improve our Services. These individuals are bound by confidentiality obligations and may be subject to discipline, including termination, if they fail to meet these obligations. However, we are unable to guarantee that the security measures we take will not be penetrated or compromised or that your information will remain secure under all circumstances.

We retain records of Publisher email addresses for as long as the Publsher maintains its account.

We retain detailed records of End User activity for a maximum of 90 days. Statistical summaries and data aggregations may be kept for longer periods.

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Privacy

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210 Srikant Chambers

Sion Trombay Road

Chembur, Mumbai

400071 

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